Company News · June 13, 2013
New from Arbitron/Edison Research Infinite Dial: LinkedIn Shows Strong Usage Among News/Talk/Sports Format P1s
By edison
More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent among Americans 12+. To learn more, Arbitron clients can download the full News/Talk/Sports format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.
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More than one-quarter of News/Talk/Sports format P1s (26 percent) have a profile page on the social network LinkedIn, far higher than the average of 17 percent among Americans age 12+. Facebook is the social media leader at 49 percent of News/Talk/Sports format P1s, but is lower among this group than the average of 58 percent among Americans 12+. To learn more, Arbitron clients can download the full News/Talk/Sports format P1s presentation free of charge from Arbitron at my.arbitron.com. Previous studies, including the full Infinite Dial 2013 study, may be downloaded free of charge from Edison Research here and also via the Arbitron website at www.arbitron.com.