There’s a longstanding argument from the AM/FM Radio industry that “half of all radio listening is in the car.” And even that might be a bit of an exaggeration, as our study shows it to be a little less than half of AM/FM usage among all consumers but about half among younger consumers. But when one expands the perspective to all audio consumption, the picture is quite different.
As the graph below shows, when one looks at the totality of the audio space, including owned music, streamed audio, podcasts, TV music channels like Music Choice, and YouTube for music among other things, more than half of all listening is done in the home. In-car is a healthy 30%.
Edison’s Share of Ear™ study is the only study measuring all audio usage, both music and speech based content and using a fully representative national sample reflecting the entire population (using both online and offline data collection).