Monthly Podcast Listeners Grow To 46 Million Americans 12+
In our upcoming 2015 edition of The Infinite Dial, we will be featuring an expanded section on Podcasting, a medium that we have been researching in this series for a decade. This year we are able to report that the percentage of Americans 12+ who have listened to at least one podcast in the past month has risen from 15% to 17%, or an estimated 46 million people.
These and other new insights on media, technology, and consumer behavior will be unveiled on March 4th, when The Infinite Dial 2015 webcast premieres, co-hosted by Tom Webster from Edison Research and Mike Agovino from Triton Digital.
Register for The Infinite Dial 2015 today!
How the Study was Conducted
A total of 2002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 9, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews. Interviews were conducted in English or Spanish as appropriate.
What about a study that looks internationally? I would really like to see the numbers outside of America. I am in South Africa and listen to on average 10 hours a week of podcasts, most of them American, and I’m not alone. I would really like to find out just how big an internaitonal audience there is. Couldn’t one just track the RSS feeds of some popular podcast for a few weeks and see where they’re being downloaded to?
Another hot tip: Apple isn’t as big outside of the States, so many of us use podcatchers other than iTunes.
What about a study that looks internationally? I would really like to see the numbers outside of America. I am in South Africa and listen to on average 10 hours a week of podcasts, most of them American, and I’m not alone. I would really like to find out just how big an international audience there is. Couldn’t one just track the RSS feeds of some popular podcast for a few weeks and see where they’re being downloaded to?
Another hot tip: Apple isn’t as big outside of the States, so many of us use podcatchers other than iTunes.
That sounds like an interesting project, Sally. We have not been hired to do such a study, but I’d be keen to one day!
Hey Sally, what podcatcher do you predominately use in South Africa?