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TikTok is one of the most well-known and popular social media platforms in the United States. Later today, Senior Director of Research, Alex Bargiacchi, and Associate Director of Research, Salma Aly, will present never-before-seen data from Edison Research’s newest custom study, The Infinite Scroll: A TikTok Report. The webinar will go into detail on how often Americans engage with the platform, their perceptions of TikTok and their usage, their feelings about a potential ban, how much they trust the information they see and hear on TikTok, advertisements specifically on the platform, as well as if users feel like they spend too much time on TikTok.

Overall, 42% of U.S. weekly TikTok users believe they spend too much time on the platform. While this is a significant percentage of weekly users, we see this number increase considerably among one of TikTok’s most active audiences; Americans 13-24. Over one-half (54%) of weekly TikTok users between the ages of 13-24 believe they spend too much time on the platform. This equates to approximately 21 million Americans. Weekly users 25-44 and 45+ are both significantly less likely to say they spend too much time on TikTok, at 40% and 27%.

The webinar explores how some weekly users have tried to limit their TikTok usage as well as how they perceive TikTok across a range of attitudinal questions. Register here to join today’s webinar and gain access to this never-before-seen data.

Register Now for Edison Research’s Top 10 Findings of 2025

It’s one of our favorite webinars of the year! The Top 10 Findings of 2025 will be unveiled in a 30-minute webinar on Thursday, December 11 at 2pm ET.

We have thoughtfully examined our Weekly Insights, custom studies, and syndicated services research for 2025 to bring you list-worthy findings on audio, podcasts, radio, and more. We hope you will join us for this year-end celebration of research and new knowledge in the world.

Click here to register for Top 10 Findings of 2025 from Edison Research on Thursday, December 11 at 2pm ET, hosted by Research Director Laura Ivey and Vice President Megan Lazovick.

The Top 25 Podcasts in the UK

Edison Research announces the Top 25 Podcasts in the UK from Edison Podcast Metrics based on reach for the third quarter of 2025 among weekly podcast listeners ages 15+. 

The Joe Rogan Experience, The Diary Of A CEO with Steven Bartlett, and The Rest Is Politics top the list, as they did in Q2 2025. The top six shows remain in the same rank order as Q2. The full list of Top 25 podcasts can be found here.