Consumer Surveys · April 18, 2014

Is Facebook Getting Better…Or Worse?

By Edison Research

Well, the answer, at least according to a representative sample of Americans 12+, is a bit “worse.” While 20% of American Facebook users say that the service has been getting better lately, 29% say it has been getting worse.

Facebook Feed

Now, there may be myriad reasons why someone would say the service has declined or improved. Interestingly, while we have published other data that shows that teens haven’t “abandoned” Facebook, they were far more likely to say “worse” on this question: 38% of 12-17 year-olds said Facebook has been getting worse lately. Before you read too much into that, however, also note that this same group of teens was more likely to say better, as well, and the difference from the total population is even greater. While 20% of Americans 12+ said Facebook was getting better, 34% of teens said the same thing.

The real message here is that teens aren’t afraid to express their opinions, whether positive or negative!

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

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