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It seems as if people couldn’t stop talking about Artificial Intelligence (AI) in 2025. New AI tools and technologies have emerged in almost every space and audio is no different, even spoken-word audio such as podcasts. But to what extent are podcast consumers currently engaging with AI narrated podcasts? This finding, and more, were recently shared in Edison Research’s Top 10 Findings of 2025 webinar.

According to Edison Podcast Metrics in 2025, 22% of U.S. weekly podcast consumers 13+ have ever listened to a podcast narrated by an artificially or AI generated voice. While we don’t have this information trended over time, it’s safe to say that this number has likely grown dramatically over the past year or so. How things will look in the future is less clear. We know from our qualitative that podcast listeners deeply value the human and intimate nature of podcasting, so it will be interesting to see how the advent of AI voices will affect the space. that podcast listeners deeply value the human and intimate nature of podcasting, so it will be interesting to see how the advent of AI voices will affect the space.

Edison Research and SSRS are deeply committed to understanding the current and future impact AI will have in our society, especially regarding audio and podcasts. Contact our team to learn more about our existing AI research or to get more information on a custom study.

Happy Holidays from Edison Research

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