Weekly Insights · November 1, 2023

Growth of Listening on Internet-Connected TVs

By Edison Research

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In this week’s Insights newsletter: 

  • Growth of listening on Internet-Connected TVs from Share of Ear®  
  • Last chance to register for tomorrow’s Audio in Evolution webinar from Edison Research and Amazon Ads
  • Registration is open for next week’s Spoken Word Audio Report from NPR and Edison Research webinar 

The Smart TV as an Audio Device  

Remember when televisions morphed from being squares into being rectangles as a result of HDTV? We are in the middle of another such transformation as more televisions become “smart” through native design or through the addition of smart devices. Smart TVs and TV devices (such as Rokus or gaming consoles) simply allow for Internet connectivity, and where there is Internet connectivity, there is audio to be consumed. 

Smart TVs and TV devices offer many paths for listeners to find audio. Listeners can stream music or spoken word content through apps like Spotify, Amazon Music, or Audible. They can activate their favorite voice enabled assistant such as Amazon Echo or Google Home through their smart TVs and listen to a podcast, music, or other audio content. They can put YouTube on and listen to the music whether they watch the videos or not. They can listen to their favorite AM/FM stations through the stations’ website or any number of streaming apps such as iHeart, Audacy, or TuneIn. They can pair their mobile phone with their smart TV and listen to the audio of their choice.  
The increased availability of audio through internet-connected TVs is evident in the increase in total daily audio time spent with the device, shown in the graphic below.  

In 2016, Americans age 13+ spent 2% of their total audio time listening on Internet-connected TVs or Internet-connected TV devices. The latest data from Edison Research’s Share of Ear shows that 6.9% of daily audio time among those 13+ in the U.S. is spent listening on an Internet-connected TV or TV device. The rate of increase has taken off in the past few years, almost doubling since 2020. With these audio devices being centrally located in many homes, and with people spending more time at home in the last several years, it will not be surprising if these numbers continue to rise.  

Join us TOMORROW for  
Audio in Evolution: Five Megatrends from a Decade of Streaming Research  
from Edison Research and Amazon Ads 

Audio in Evolution: Five Megatrends from a Decade of Streaming Audio Research, a new study from Edison Research and Amazon Ads, will debut in a webinar TOMORROW at 2p.m. ET. 
Click here to register for Audio in Evolution from Edison Research and Amazon 

Audio in Evolution uncovers the top five trends driving audio growth and reveals key factors driving these megatrends. Findings include opportunities these trends can bring to brands who want to reach and engage with consumers through audio advertising. We hope you will join us! 

Spoken word audio listening time and audience size attain record highs in the U.S. according to The Spoken Word Audio Report 2023 from NPR and Edison Research. Forty-eight percent of those in the U.S. age 13+ listen to some type of spoken word audio daily, audio consumers in the U.S. age 13+ spend 31% of their daily audio time with spoken word.  
This year’s Spoken Word Audio Report, now in its fifth iteration, places special focus on listening locations and explores spoken word audio consumption at home, at work, in-car, and other locations.  
Join Lamar Johnson, VP of Sponsorship Marketing at National Public Media, and Megan Lazovick, Vice President at Edison Research, on Thursday, November 9th at 2:00 p.m. ET for a live webinar presentation of the findings from the fifth annual Spoken Word Audio Report.  
Click here to register for The Spoken Word Audio Report 2023 

Webinar topics will include: 

  • The Rising Tide of Spoken Word Audio 
  • The Location Factor: Where We Tune In  
  • Daily Shifts in Spoken Word Audience Size 
  • Listening Time with AM/FM Radio vs. Podcasts 
  • Devices & Platforms Powering Spoken Word Audio Consumption 
  • How Podcasts Are Driving the Spoken Word Surge 

The Spoken Word Audio Report 2023 includes trending data from Edison Research’s Share of Ear® study, measuring the daily listening habits of Americans using a 24-hour diary. 

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