The Infinite Dial® Reports · March 7, 2017

Familiarity With Podcasting Grows By 22% In Two Years

By Edison Research

Americans’ familiarity with the term “podcasting” had been relatively flat for several years, with very little movement from 2009 until 2015. Last year, however, we observed the biggest jump in awareness since 2008-2009, and this year we again have recorded a significant jump. This year, 60% of all Americans ages 12+ are familiar with podcasting, up from 55% last year.

That means that, after six years of relatively static growth, awareness of podcasting has grown by 22% in just two years. We’ll be reporting on this–and other important strides for podcasting–in our upcoming Infinite Dial 2017 study, brought to you in partnership with Triton Digital. It is based on a representative sample of 2000 Americans age 12 and older, conducted via mobile phone and landline.


The Infinite Dial is the longest running study of consumer behaviors around media and technology in America. The full study will bring new revelations on streaming media, social media behaviors, and anxiously awaited new information on podcasting. The 2017 study will be unveiled via Webinar on March 9 at 2 p.m.

Registration for “The Infinite Dial” is free, but strictly limited to 1,000 and always fills up. Click here to register for the 2017 Infinite Dial.

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