Edison Research and WorldDAB will present the study “Dashboard Dialogue” an in-depth review of DAB radio’s usability in the car – with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The research was conducted by Edison Research across France, Germany and the UK, through in-car interviews with radio listeners, as well as over 2,400 online interviews.
The initial findings from this unique study were presented at WorldDAB Automotive 2023. This webinar builds on those findings by going in-depth with qualitative interviews and further insights.
The webinar will be hosted by Megan Lazovick, Vice President, Edison Research and Jaqueline Bierhorst, President, WorldDAB.