Company News · February 20, 2008
Edison Media Research Conducts Exit Polls in Wisconsin
By Tom Webster
Calls Obama, McCain as Victors

On Tuesday, February 19th, Edison Media Research successfully conducted exit polls at precincts all across Wisconsin, surveying over 2300 respondents at Republican and Democratic primaries to identify voter demographics, important issues and candidate preference. John McCain was the winner in the Republican primary, while Barack Obama won the Democratic contest.
Exit Polling data for both contests included voter opinions on the economy, the U.S. war in Iraq, and immigration. In addition, we asked questions ranging from which candidates stood the best chance of uniting the country, to how voters felt about U.S. trade policies. In all primaries, critical real-time information was fed to the major news networks and the Associated Press, enabling these organizations to make timely, accurate calls throughout the evening and to provide their audiences with important post-election analysis.
Wisconsin Primary Results
Wisconsin Democratic Primary
Percentage
Obama
58%
Clinton
41%
Wisconsin Republican Primary
Percentage
McCain
55%
Huckabee
37%
Wisconsin Exit Poll Data
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Calls Obama, McCain as Victors
On Tuesday, February 19th, Edison Media Research successfully conducted exit polls at precincts all across Wisconsin, surveying over 2300 respondents at Republican and Democratic primaries to identify voter demographics, important issues and candidate preference. John McCain was the winner in the Republican primary, while Barack Obama won the Democratic contest.
Exit Polling data for both contests included voter opinions on the economy, the U.S. war in Iraq, and immigration. In addition, we asked questions ranging from which candidates stood the best chance of uniting the country, to how voters felt about U.S. trade policies. In all primaries, critical real-time information was fed to the major news networks and the Associated Press, enabling these organizations to make timely, accurate calls throughout the evening and to provide their audiences with important post-election analysis.
Wisconsin Primary Results
Wisconsin Democratic Primary | Percentage |
Obama | 58% |
Clinton | 41% |
Wisconsin Republican Primary | Percentage |
McCain | 55% |
Huckabee | 37% |