On January 31, Edison Research and WorldDAB presented findings from the study “Dashboard Dialogue” in a webinar.
“Dashboard Dialogue” provides an in-depth review of DAB radio’s usability in the car – with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today. The research was conducted by Edison Research across France, Germany and the UK, through in-car interviews with radio listeners, as well as over 2,400 online interviews.
Attendees heard directly from drivers about the useability of radio and how they’re using in-car audio interfaces. They discovered the features they don’t use, and learned about ones they love, such as the choice of stations and ease of use offered by DAB+.
The initial findings from this unique study were presented at WorldDAB Automotive 2023. This webinar builds on those findings by going in-depth with qualitative interviews and further insights.
The webinar was hosted by Megan Lazovick, Vice President, Edison Research and Jaqueline Bierhorst, President, WorldDAB.