On October 13, Edison Director of Research Kevin Lubin spoke at RAIN Summit Australia about Australia’s growing interest in podcasts. The conference, which was held in Melbourne, Australia, showcased experts in radio, podcasting, and other digital media. Kevin discussed Edison Research’s Podcast Consumer Australia 2017 report, illustrating the distinctive differences between podcast listeners in Australia and the United States.
The Podcast Consumer Australia 2017 is Edison Research’s first report on podcast consumers in Australia. Derived from the Infinite Dial Australia 2017, a study sponsored by Triton Digital, Commercial Radio Australia, and Southern Cross Austereo, the report highlights podcast consumption, social media behavior, device usage, and other media habits of Australian podcast consumers.
For those wondering about U.S. podcast listeners, Edison’s yearly series The Podcast Consumer was released back in April.