This morning, Edison’s Larry Rosin and Megan Lazovick presented “Ear Wars: The Listeners Speak Back” at the 2016 Country Radio Seminar in Nashville. This year’s research study combined a 1,560 respondent online survey with listener and radio station interviews in three markets: Terre Haute, IN, Knoxville, TN, and Philadelphia, PA.
With increasing competition from other forms of audio, this presentation urged broadcasters to instill “FOMO” at every opportunity in the broadcast day – if you’re not listening to the radio, you’re missing out. Survey data and interviews with listeners show that connection, engagement, and community involvement are all important ways for radio stations to create reasons to keep listening. We also visited top radio stations WIVK, WTHI, and WXTU to illustrate just a few of the methods stations can employ to meaningfully engage with listeners.
The full presentation deck, including graphs, relevant data points, and videos is available through CustomShow at:
Simply enter your e-mail address to access the deck – no registration or downloads are required.
The station & listener video features can be viewed separately here.
Thanks to the CRS Research Committee for sponsoring another successful radio research project!