Somerville, NJ (April 20, 2021) WNYC Studios has become the most recent subscriber to The Podcast Consumer Tracker from Edison Research. The Podcast Consumer Tracker is the industry’s only comprehensive measure of the total audience for podcasting and the reach of every major producer.
“We are so happy to welcome WNYC Studios to our family of subscribers,” noted Edison Research SVP Tom Webster. “We have served New York Public Radio in a variety of capacities for nearly 15 years, and we are honored to be a part of their podcast strategy.”
The Podcast Consumer Tracker from Edison Research is a first-of-its-kind research product designed to serve the ongoing needs of leading podcast networks, agencies, and consultancies, and is the source of the Top 50 Most Listened To U.S. Podcasts of 2020. Current subscribers include Stitcher/Midroll, NPR, Wondery, ESPN, and many other producers and podcast platforms.
Since 2019, The Podcast Consumer Tracker has offered a bespoke service to the growing podcast industry and provides members with reliable and regular data on the podcast audience, what they are listening to, and the relative reach and awareness of the leading podcast networks. Each quarterly report tracks demographics, content preferences, listening behaviors, sales targeting information, and other custom measures.
Edison Research has served the podcast industry for over 16 years through continual coverage of the medium in The Infinite Dial® and Share of Ear® research.
ABOUT WNYC STUDIOS
WNYC Studios is the premier producer of on-demand and broadcast audio, and home to some of the industry’s most critically acclaimed and popular podcasts, including Radiolab, On the Media, Trump, Inc., The New Yorker Radio Hour, Death, Sex & Money, Dolly Parton’s America, and The United States of Anxiety. WNYC Studios is leading the new golden age in audio with podcasts and national radio programs that inform, inspire, and delight millions of intellectually curious and highly engaged listeners across digital, mobile, and broadcast platforms. Programs include personal narratives, deep journalism, revealing interviews, and smart entertainment as varied and intimate as the human voice itself. For more information, visit wnycstudios.org.
About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.