Top Ten Recalled Brands in Podcasting Q1 2021 FINAL

Edison Research Announces the Top 10 Most Recalled Brands in Podcasting for Q1 2021

Top Ten Recalled Brands in Podcasting Q1 2021 FINAL

Edison Research announces the top ten most recalled brands in podcasting for Q1 2021, taken from the Podcast Consumer Tracker, the company’s comprehensive podcast research service. The list is part of an expanding brand tracking function of this widely-subscribed service.

“The Podcast Consumer Tracker is the only service that measures the entire space from the listener’s perspective,” noted Edison Research SVP Tom Webster. “It was a natural extension to fold in consumer recall of the medium’s biggest advertisers.”

The Podcast Consumer Tracker measures the weekly reach and demographics of all leading podcast producers, as well as sales targeting and behavioral information about their audiences. The new brand tracker feature ranks podcasting’s leading advertisers by asking weekly podcast listeners to name all of the brands they remember hearing in podcasts over their last week of listening. The service also measures aided recall of a sample of the most-advertised brands in podcasting.

To subscribe to the Podcast Consumer Tracker, contact Tom Webster at

How The Study Was Conducted: The Podcast Consumer Tracker Q1 data is based upon 2,000 online interviews with weekly podcast consumers in the United States, ages 18 and older. Brand ranking based upon unaided, verbatim recall of brands advertising in podcasts listened to in the last week. Interviews were conducted in English and Spanish from 1/7/2021 – 3/30/2021. All respondents reported listening to podcasts in the last week. Data weighted using The Infinite Dial 2021 from Edison Research and Triton Digital.

Clubhouse Users in America — Save the Date

The invitation-only drop-in audio social networking platform Clubhouse has been attracting attention and fueling headlines since it debuted one year ago. Social media users are trying to learn how to use Clubhouse, while the media industry is trying to learn about those users. We have answers.

Join us on Tuesday, May 18 at 2pm for Clubhouse Users in America, the first report of its kind, where we provide demographic insight into those in the U.S. who have used Clubhouse in the last week.

Edison Research SVP Tom Webster will explain who is utilizing Clubhouse today, and how their media habits are different from others. The new data is from The Social Habit, Edison Research’s ongoing survey research in the U.S. that collects data on social media users and their behaviors.

We hope you will join us for this first look at Clubhouse Users in America!

Moms and Media 2021

Moms and Media 2021 reflects a year of adjustment in media usage and consumption resulting from a new, at-home lifestyle in the wake of COVID-19.

The latest installment of the annual report combines data from the Infinite Dial® series from Edison Research and Triton Digital, with recent data from Edison Research’s new ongoing syndicated measurement of social media, The Social Habit. With both studies conducted during the pandemic, the data shows how media habits have changed as a result of being home.  The report showcases how Moms in the United States maintain their mobile tendencies and rely on devices and technology to manage the new normal.  In addition, it sheds light on how moms view their children’s social media usage in regard to their adjustment of being in a pandemic.

To download the full Moms and Media 2021 report, click here.

To watch a replay of the webinar, scroll down.

Smart speakers have proven themselves as little (or big!)  helpers.  Whether it is adding to a grocery list, getting information or even setting an alarm for kids to log back into remote school, smart speakers check those boxes and more.  With hands free help, these devices are becoming part of the family.   In 2021, 46% of moms reported owning some kind of smart speaker, up from the 33% we saw in 2020.


Smart Speakers surge among Moms

When it comes to smart speakers, more is better for most moms.  The majority of smart speaker moms (58%) own two or more smart speakers.  The average number of smart speakers in the home is 2.7.

With the ability to place these in multiple locations around the house, mom has coverage even when she is moving from room to room.


Number of Smart Speakers among Moms


While moving room to room in makeshift, shared workspaces around the house, moms embrace the devices that help smooth the transition and quiet the noise.  With a year of video calls and online school at home, earphones are a must.   61% of moms reported owning wireless earphones or headphones.


Moms own wireless earphones


Devices are necessary but without the Internet to power them they aren’t nearly as functional.  The internet is taking the biggest piece of moms’ media time, with moms in 2021 reporting they spend 4 hours and 16 minutes daily using the internet.  That is 23 minutes more than what they reported in 2020.


Moms spend more time on the internet than in 2020



Over the last year, children were also adjusting to new habits due to the pandemic. Without in-person school or extracurricular activities, there was limited social interaction for children.  The mental health implications of this have been in the spotlight and a big driver of getting kids back to in-person school where possible. Social media moms look to social media to help with this for their children.   Half of social media moms agree that social media is helping their children cope during the pandemic.


Moms agree that social media helps children cope



Click here for more on The Research Moms at Edison Research

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of commercial clients, governments, and NGOs, including AMC Theatres, Amazon, Apple, BBC, The Brookings Institution, Facebook, The Gates Foundation, Google, Voice of America, The New York Times, Oracle, Pandora, The Pew Research Center, Spotify, SiriusXM Radio, and UnidosUS. Edison Research is the leading podcast research company in the world and has conducted research on the medium for NPR, PodcastOne, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, Wondery, and many more companies in the space. Another specialty for Edison Research is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison Research is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, consisting of ABC News, CBS News, CNN, and NBC News, conducting exit polls and collecting real-time vote results in all 50 states.

The Infinite Dial 2021 Canada — Save the Date

The Infinite Dial® 2021 Canada from Edison Research and Triton Digital® will debut in a webinar next Thursday, May 13 at 2 PM ET, and registration is now open.  
Tom Webster, Senior Vice President at Edison Research, and Stephanie Donovan, SVP, Publisher Development at Triton Digital, will present the latest findings on digital media behaviors in Canada.  

Attendees will be the first to learn about the latest trends among Canadians regarding media usage and consumption habits for streaming audio, podcasting, radio, mobile media, smart speakers, social media behaviors, and more.  

The presentation will be available at the conclusion of the webinar.  

The Infinite Dial® is the longest running survey of digital media consumer behavior in the U.S. and 2021 marks the 4th annual release of The Infinite Dial Canada.

Click here to register for The Infinite Dial 2021 Canada from Edison Research and Triton Digital.

About Edison Research  
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Apple, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, Spotify, Stitcher/Midroll, ESPN, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.   

About Triton Digital  
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  For more information, visit
For more information, press only:  

Laura Ivey  
Edison Research   

Kristin Charron  
Triton Digital 
+1 866 448 4037  



The Infinite Dial 2021 Australia

Despite changes to the audio environment over the last year, 86% of Australians age 12+ are reached by radio each month, and 37% are reached by podcasting each month, according to The Infinite Dial® 2021 Australia, a comprehensive study of digital media behavior released today by Edison Research.

The Australian Infinite Dial is commissioned by major sponsor Commercial Radio Australia (CRA), as well as Southern Cross Austereo (SCA) via LiSTNR and Triton Digital®. The study was fielded in the first quarter of 2021, and reflects the current state of streaming audio, following the disruptions from the Covid-19 global pandemic. Findings were presented by Larry Rosin (, President of Edison Research) , in a webinar earlier today.

Click here to download The Infinite Dial 2021 Australia

Scroll down to view the webinar

AM/FM/DAB+ live content (or catch-up podcasts) has a tremendous weekly reach of Australians age 12+ (80%), in addition to the monthly reach of 86%. This reach extends to in-car listening as well, where 84% of those who have driven or ridden in a car in the last month have listened to AM/FM/DAB+ radio.

“Australians have continued to embrace radio through this period of unprecedented disruption and are listening both live and online through multiple sources, including apps, catch-up podcasts and smart speakers,” said Commercial Radio Australia chief executive officer Joan Warner.

“We are pleased to once again partner with Edison Research, Commercial Radio Australia and Southern Cross Austereo to provide an update on Australian’s consumption of radio, streaming audio, podcasts, usage of smart speakers, and more,” said John Rosso, President of Market Development at Triton Digital. “The results of the 2021 study reinforce the continuously growing medium in the region, furthering Advertiser’s interest and confidence in the channel as an effective vehicle for reaching their target audiences at the right place and time.”

Podcasting awareness is high, with 91% of Australians reporting being aware of podcasting, significantly higher than the 78% of those in the U.S. who are familiar with podcasting. Monthly listening to podcasts by Australians is almost equal to that of those in the U.S.: 37% of Australians age 12+ are monthly podcast listeners compared with 41% of those in the U.S. The same goes for weekly podcast listening: 26% of Australians age 12+ are weekly podcast listeners compared with 28% of those in the U.S.

Australians age 12+ report spending over 12 hours per week listening to online audio. This includes listening to AM/FM/DAB+ Radio Stations online, streaming services and podcasts. In the last week, 42% have listened to Spotify, 16% to YouTube music, 8% to Apple Music, 5% to SoundCloud and 1% to Amazon Music. Listeners in Australia are more likely to listen to online audio streaming services in the car than listeners in the U.S. Thirty-nine percent of in-car listeners in Australia have listened to online streaming services compared to 31% of listeners in the U.S.

For those who listen to AM/FM/DAB+ online, there are many device choices: 46% listen through the radio station’s website, 44% listen through the radio station’s app, 38% listen through an aggregator app or website, and 23% listen through a smart speaker.

Twenty-six percent of Australians 12+ now own a smart speaker, and smart speaker owners have an average of 1.9 of these devices.

Other key Infinite Dial 2021 Australia findings include:

• 25% of Australian drivers own an in-dash system that can receive entertainment/information over the Internet

• At–home is the location most Australians have consumed a podcast: 87% percent of monthly podcast listeners have listened at home, 59% have listened in a car/truck, 51% have listened while walking around, 39% have listened while riding public transportation, 27% have listened at work, and 24% have listened at the gym or while working out.

• Australian podcast listeners listen to an average of five podcasts per week.

This marks the fifth annual release of the study in Australia, and is part of the continued expansion of The Infinite Dial®. The study is the longest running survey of digital media consumer behavior in U.S., and now includes surveys in Canada, Germany, and South Africa.

The Infinite Dial® survey, conducted in the first quarter of 2021, is a high-quality telephone survey and includes a nationally representative sample of 1,000 people. The sample is a random probability telephone sample, comprised of both mobile phones and landlines, of all Australians ages 10 and older. For comparison to the U.S. Infinite Dial, this presentation uses data for those age 12 and older. The data is weighted to 12+ population figures.