The Infinite Dial® Canada 2019

Robust Growth in Smart Speaker Ownership and Podcast Listening

Over one-quarter of Canadians 18+ now own a smart speaker, and 36% of Canadians 18+ are now weekly podcast listeners, according to The Infinite Dial® 2019 Canada report, a comprehensive study of digital media behavior in Canada which debuted today at the Canadian Music Week Radio Summit in Toronto. Findings of the study were presented by Tom Webster, Senior Vice President from Edison Research, the leading provider of high-quality survey research about audio in the U.S. and worldwide, and Stephanie Donovan, SVP, Publisher Development North America at Triton Digital®, the global technology and services provider to the digital audio and podcast industry.

Webster and Donovan presented the latest information on media device ownership, radio, smart speakers, online audio, in-car audio, and podcasting among Canadians.  Awareness of smart speakers overall (such as Google Home or Amazon Alexa) grew to 65% of the Canadian population age 18+, and the number of smart speaker owners who have two smart speakers in their home almost tripled, from 15% of owners last year to 43% in 2019. Podcasting also saw tremendous growth year-over-year, with 36% of the 18+ population having listened to a podcast in the last month, up from 28% in the 2018 survey.

This marks the second annual release of the study in Canada, and the continued expansion of the Infinite Dial, the longest-running survey of digital media consumer behavior in the U.S.  The survey is a representative telephone survey of all Canadians age 18 and over, designed to be projectable to the nation’s population.  

A free, live webinar revealing the full results of The Infinite Dial Canada 2019 will be presented on May 21st at 2:00pm ET.  Click here to register for The Infinite Dial Canada 2019 webinar.

“The percentage of Canadians listening to podcasts has grown tremendously since 2018, mirroring what we have seen in the Infinite Dial U.S., and providing more evidence of a surge in spoken word programming,” noted Webster.  “The increase in smart speaker owners who have two or more smart speakers in their home – from 15% last year to a staggering 43% in 2019 – is substantial, and certainly a huge contributor to the increase in overall internet-only audio listening across the region,” said Donovan.

The Infinite Dial® Canada 2019  was conducted in the first quarter of 2019 and uses a nationally representative survey of 1,065 people.  The sample is a random probability telephone sample, comprised of both mobile phones and landlines, of all Canadians age 18 and older. The data is weighted to 18+ population figures, and surveys were offered in both English and French.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

The Infinite Dial® Australia 2019

Strong Growth in Online Audio, Smart Speakers and Monthly Podcast Listening

Click here to download The Infinite Dial 2019® Australia

More Australians than ever are using online audio services, and are now consuming audio online for more than eleven hours per week. These are two of the many findings from The Infinite Dial 2019 Australia, a comprehensive study of digital media behavior in Australia, released today by Edison Research, the leading provider of high-quality survey research about audio in the U.S. and worldwide.

The Australian Infinite Dial® Study was commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA) via their PodcastOne subsidiary, and Triton Digital, the global technology and services provider to the digital audio and podcast industries.  This marks the third annual release of the study in Australia, and the continued expansion of The Infinite Dial, the longest running survey of digital media consumer behavior in U.S.  The survey is a high-quality telephone survey of all Australians ages 12 and over, designed to represent the nation’s population.  The results were first made public at the Mumbrella Audioland conference in Sydney on May 2, 2019 in a keynote speech by Edison president Larry Rosin.

Many streaming services saw significant year-over-year growth in awareness of their brands in Australia.  This year’s survey shows that 85% of Australians are now aware of Spotify, compared to 77% in 2018, and 83% are aware of Apple Music, up from 75% in 2018. In addition, the study found that Amazon Music and Google Play are also widely known and  SoundCloud posted awareness from 42% of Australians.

In addition to those who have used online audio in the last week, time spent listening to audio online has increased once again, with Australians averaging over 11 hours per week, compared to that of 2018 where the average time spent listening to online audio was just over 10 hours.

The 2019 study found that awareness of podcasting  in Australia continues to outpace what is seen in the United States, as 83% of Australians are familiar with of podcasting compared to 70% of Americans. The portion of Australians who have listened to a podcast in the last month grew from 18% to 22% in 2019.

Smart speaker ownership has nearly tripled  since last year, with 13% of Australians age 12+ now owning one of these devices, up from 5% in 2018.

“The study shows that audio in Australia is the same kind of dynamic space we see in America,” said Edison Research President Larry Rosin.  “Australian radio retains a large audience while streaming and podcasting continue to grow and new devices create new opportunities.”

Other key Infinite Dial® Australia findings include:

  • Radio is the leading audio platform consumed by Australians with 83% of people age 12+ having listened to an AM/FM or DAB+ station in an average week.
  • Radio is the choice for in-car listening, with 85% of people age 18+ having listened to AM/FM/DAB+ radio in the car in the last month. Sixty-nine percent of Australians use AM/FM/DAB+ radio as the audio source they use most often in-car.
  • An average of six podcasts are listened to each week by those who are weekly podcast listeners.

“The online audio and podcast industry in Australia is primed for continuous growth, as demonstrated by the gradual increase in reported consumption year over year,” said John Rosso, President of Market Development at Triton Digital.  “The ongoing proliferation of smart speaker ownership and streaming on mobile devices will undoubtedly play a meaningful role in the continuous growth of these mediums across the region.”

The Infinite Dial® 2019 Australia study was conducted in the first quarter of 2019 and uses a nationally representative survey of 1,021 people.  The sample is a random probability telephone sample, comprising of both mobile phones and landlines, of all Australians ages 12 and older. The data is weighted to 12+ population figures.

View a replay of the Infinite Dial Australia 2019 webinar, presented by Larry Rosin:

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service.  With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).  For more information, visit www.TritonDigital.com.

 

Moms and Media 2019

Moms and Media 2019

Click here to download Moms and Media 2019 

Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement.

With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the United States continue to build their tech tool kit, using established devices like smartphones along with newer technologies such as smart speakers. Additionally, this year’s report illustrates how the internet is crucial to Moms’ media behaviors and consumption.

Smartphone ownership among Moms continues to rise in 2019. Powering Moms’ mobile lifestyle, this device reigns as an essential to the tech tool kit.  Showing a slight increase over last year, 94% of Moms now own a smartphone.

 

While Moms have been consuming content, engaging social media and communicating with smartphones for many years, they are showing great interest and making room in their tech tool kit for smart speakers. Just getting on Moms’ radar in the last year or so, now about one third of Moms own some type of smart speaker.

 

Within this category, the Amazon family of devices and Google Home dominate as the ones to own, with each seeing gains.

 

 

We see in 2019 more than ever that the internet is the engine of Moms’ media consumption.  Heavy users spending about 4 hours daily using the internet, Moms are not limited to just listening to online audio and using social media. Moms are invested in streaming video services like Netflix as well, and also continue their trend of watching YouTube specifically for music videos.

 

 

Pinterest continues grow in usage among Moms, showing a strong upward trend in the last few years. Back in 2017, 47% of Moms used the site and in 2018 it was more than half of Moms, at 54%. This year more than 6 in 10 Moms report using Pinterest.

 

 

Historically, Facebook has always been a major factor in Moms’ social networking. Despite the downward trend in usage among total users 12+, Facebook remains strong among Moms with 81% reporting that they currently use the site.

Where we see some Facebook fallout is for the social networking site used most. Among moms who use social networking, 64% said they use Facebook most, which is down from where it was last year at 69% and 72% in our 2017 data.

 

 

Click here to download Moms and Media 2019 

We look forward to tracking these behaviors annually as the media landscape remains fluid and Moms in America continue to integrate media and technology into their busy, mobile lifestyles.

 

 

About The Research Moms
The Research Moms are a group of experienced researchers with a specialization in understanding today’s moms. Combining a solid platform of market research with real life insight, they are a unique resource for analyzing habits, behaviors and trends among moms. Pooling their research talents from the different branches of Edison Research, they are equipped for both quantitative and qualitative studies.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Netflix’s Bird Box Reached 32% of Online Americans; Over 84 Million People

The characters in Netflix’s record-setting movie Bird Box may have had to shield their eyes to avoid certain demise, but the stats around just how many people saw the movie need to be seen to be believed.

New data from the most recent release of  The 2019 Infinite Dial Study by Edison Research and Triton Digital® shows that 32% of the U.S. online population age 12+, or more than 84 million people, have seen the Netflix film Bird Box starring Sandra Bullock, as of January 2019. The movie is still available for viewing, so that number will continue to grow.

Of the respondents who said they subscribe to Netflix, 51% said they saw Bird Box.

The 2019 Infinite Dial is the latest report in a series dating back to 1998 that covers consumer usage of media and technology, has tracked many new mediums as they develop. The Infinite Dial currently provides the latest research in U.S. digital audio, mobile, smart speakers, podcast consumption, and social media.

“It is impossible not to be interested in the reach of a streamed movie with no theatrical release that generated tremendous media coverage, memes, and online interactions. Bird Box proves that original, streamed, content can reach massive numbers of Americans,” said Edison President Larry Rosin.

The Infinite Dial shows that 53% of Bird Box viewers are women and 47% are men. Thirteen percent are age 12-17, 42% are 18-34, 29% are 35-54, and 16% are 55+. Sixteen percent of viewers are African American and 22% are Hispanic.

Quantifying just how many people saw Bird Box has been a topic of much speculation since the film premiered in December, 2018. Previous estimates for viewership of Bird Box range from 45 million worldwide accounts over the 2018 holidays, according to Netflix, to 28 million U.S. viewers in the first seven days alone, according to Nielsen.

How the study was conducted:
A total of 4,126 persons age 12 and older participated in an online survey between January 15 and February 4, 2109, to explore Americans’ use of digital platforms and new media. The survey was offered in both Spanish and English. Data was weighted to national 12+ U.S. online population estimates.

Edison Research has no business relationship with Netflix.

About Edison Research: https://www.edisonresearch.com/

Since its founding in 1994, Edison Research has conducted research assignments in more than 50 countries. Edison works with a broad array of commercial clients, governments and NGOs, including AMC Theatres, BBC World Service, The Brookings Institute, Disney, The Gates Foundation, Google, NPR, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, SiriusXM Radio, and the Voice of America. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.  Edison conducts more than 100,000 interviews in a single day for this project. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News. Edison’s work in public opinion research includes an ongoing survey of Economic Anxiety in America, conducted in conjunction with American Public Media’s renowned Marketplace program. Edison’s industry studies The Infinite Dial (now in its 21st year) and Share of Ear® are two of the most widely-cited studies in the audio space.

Podcast Consumer 2019

The Podcast Consumer 2019

Edison Research announces the release of The Podcast Consumer 2019, the latest in an annual series of closer looks at the audience for podcasting in America. This report comprises new research from The Infinite Dial 2019 from Edison and Triton Digital, as well as previously unreleased data from Edison’s Share of Ear research, a syndicated product that has tracked all forms of online and offline listening since 2014.

This year, thanks to a newly-expanded Infinite Dial, the Podcast Consumer 2019 includes many fresh data points on this increasingly important medium. The principal findings include the following:

The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.

In addition, podcasting’s Share of Ear has more than doubled in five years, increasing 122% since 2014.

Although all key demographics grew, much of the increase in podcasting has come from Americans age 12-24.

Forty-one percent of monthly podcast listeners say they are listening to more podcasts today compared to one year ago, with 13% saying they are listening to less.

Streaming services are playing a role in the growth of podcasting, with 43% of monthly podcast listeners say they have listened to a podcast on Spotify, and 35% on Pandora.

Music is the number one topic in terms of interest from podcast consumers.

Finally, 54% of podcast consumers say that they are more likely to consider the brands they hear advertised on podcasts, compared to 7% who say they are less likely.

“Thanks to our partners at Triton Digital, this year we were able to significantly expand the podcasting coverage in our Infinite Dial series,” noted Edison SVP Tom Webster. “We are now able to explore in greater detail the consumption patterns and perceptions of the audience for what has become an extremely important medium.”

The results of this survey were first revealed in a webinar on April 11th, 2019.

Watch a replay of the webinar here:

How the survey was conducted:

In January/February 2019, Edison Research conducted a national telephone survey of 1,500 people aged 12 and older, using random digit dialing techniques to both cell phones and landlines. Telephone data was weighted to national 12+ U.S. population figures. In addition, Edison Research also conducted a national online survey of 4,126 people aged 12 and older. Online data weighted to match the Infinite Dial telephone demographics of those with internet access. Both surveys were offered in both English and Spanish.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

About Triton Digital:
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.