The Infinite Dial South Africa 2019

The Infinite Dial®, the leading study on digital audio from Edison Research, debuted in South Africa last week as Edison Research President Larry Rosin presented the findings in Johannesburg, Cape Town, and Durban. The study was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, the global technology and services leader to the digital audio and podcast industry. 

Following an online presentation of  The Infinite Dial South Africa earlier today, the findings exploring digital audio, mobile, smart speakers, podcast consumption, and social media among South Africans living within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters), are now available for download.

Click here to download The Infinite Dial South Africa 2019

The Infinite Dial® research for South Africa is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides an up-to-date profile of the South African digital consumer.

Findings include:

    • 88% of the South African major metro commercial population own smartphones.
    • 68% of the South African major metro commercial population have listened to AM/FM radio in the last week.
    • 44% of radio listening at home by the South African major metro commercial population was done on a non-radio device.
    • 39% of the South African major metro commercial population have listened to online audio in the past month.
    • 22% of the South African major metro commercial population are aware of podcasting, and 19% of the population have ever listened to a podcast.

View a recording of the webinar here:

How the Study was Conducted:
In July 2019 Edison Research conducted in-person interviews with a total of 1,510 persons aged 15+ living in South Africa within the major metro commercial areas, covering the upper two of the three SEM Supergroups (or upper three of the five SEM Clusters). The data was weighted to reflect the gender, age, and race of this population. The purpose of the study was to explore the digital audio, social media, mobile, radio, and podcast habits of South Africans.

About Edison Research:
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. The national tracking study The Infinite Dial® and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

About the National Association of Broadcasters of South Africa
The NAB is a voluntary association funded entirely by its members, comprising radio and television players in the public, community and commercial spheres. The NAB regularly engages with policy makers on behalf of its members in advocating for an enabling broadcasting environment that is robust and sustainable. It promotes an industry grounded in the principles of democracy, diversity and freedom of expression.  A wide range of organisations belong to the NAB and hundreds of individuals working in the broadcasting and associated industries involve themselves in its activities.

About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.  Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.

 

 

 

Americans and Employer-Sponsored Health Care

by Matt Brownsword

Healthcare was a prominent topic at the most recent Democratic presidential debates. The conversation pitted the progressive, Medicare-for-all solution proposed by Senators Kamala Harris, among others, against the moderate, “build on Obamacare” plan put forth by former Vice President Joe Biden.

Senator Harris offered the idea that “it’s time that (the United States) separate employers from the kind of healthcare people get,” citing a portion of the population who “stick to a job that they do not like … simply because they need the healthcare that that employer provides.”

Just how embedded is the health insurance system into the workforce? Seventy-two percent of workers say their employer offers health care benefits, and more than 80% of those whose employers offer insurance benefits, use those benefits, according to a poll released by Edison Research and Marketplace, which spanned a variety of topics about the workplace.

That relationship between employer and health insurance can be the strongest tie some have to their job: 15% of American workers said that their healthcare benefits were the most important reason they work at their current job. Among those who say their job is “just a job” as opposed to being “part of a career,” that number jumps to almost one quarter of workers saying their health benefits are the most important reasons they work at their current job. This corroborates Harris’ example of an American “(sticking) to a job that they do not like, where they are not prospering,” because of the healthcare their employer provides.

The healthcare debate is going to rage on from the first few crowded Democratic primary debates to the national conventions, with both parties saying they have the best plan to mend the health insurance system.  According to voters, the American healthcare system is sorely in need of reform, with 70% of 2018 voters saying that the health care system needs major changes according to the 2018 NEP exit poll, conducted by Edison Research.  While there is agreement among voters – Democrats and Republicans – that the system needs to be fixed, there is a wide range of opinions about how to fix it.

 

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. Our national tracking study The Infinite Dial (in its 22nd year in the United States and now also conducted in four other countries), and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison is also the leading provider of face-to-face consumer research.  Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location.  Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

The Infinite Dial South Africa 2019 — Save the Date

 

Join us as Larry Rosin, Founder & President of global firm Edison Research, presents the first annual Infinite Dial South Africa study on Wednesday, September 18, at 8:00am EDT/2:00pm SAST. This presentation will reveal the latest digital audio, social media, mobile, radio, and podcast habits of South Africans living within the major metro commercial areas. The complete presentation will be available at edisonresearch.com subsequent to the webinar.

Click here to register for the Infinite Dial South Africa webinar. 

The Infinite Dial South Africa was commissioned by South Africa’s National Association of Broadcasters (NAB) Commercial Radio Committee and sponsored by Triton Digital, and provides new insights into what South Africans in the major metro commercial areas are consuming online, as well as tracking data from the 2017 and 2018 studies.  The Infinite Dial research for South Africa is patterned on the longest-running survey (1998) of digital media consumer behavior in the USA and provides an up-to-date profile of the South African digital consumer.

 

About Edison Research
Edison Research conducts survey research and provides strategic information in over 50 countries for clients including AMC Theatres, AMC Theatres, Amazon, Apple, The Brookings Institute, Facebook, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, and SiriusXM Radio. Our national tracking study The Infinite Dial (in its 22nd year in the United States and now also conducted in four other countries), and the syndicated Share of Ear® are two of the most widely-cited studies in the audio space. Edison is also the leading podcast research company in the world and has conducted research for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the podcasting space. Edison is also the leading provider of face-to-face consumer research. Edison’s network of more than 20,000 experienced interviewers allows the company to conduct research in almost any location. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool. For the 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

U.S. Election Exit Poll Analysis: The Jewish Vote

Over the past several weeks the Jewish vote has been in the news in a fashion not discussed in years.  It is widely perceived that President Trump believes his policies and those of various prominent Democrats might push a greater portion of Jewish voters into the Republican column in 2020.

By the end of Election Night 2020 we will know if this has happened.  The 2020 Exit Polls, conducted by Edison Research for the National Election Pool, will inform the world how this group, and dozens of others, will have voted on election night.  These surveys will update a vital and long-standing record of voter understanding that simply would not exist otherwise.

To help us prepare for what we may see on Election Night 2020, let’s look at the historical record of the Jewish vote from the Exit Polls.

First, Jews only make up a small portion of the electorate.  Approximately 2% of all voters in 2016 were Jewish.  Only in New York, Washington DC and New Jersey will Jews typically make up even 5% of voters – and for the last many elections these have not been contested jurisdictions.  The only states whose outcomes are typically up for grabs and have over 2% of their population Jewish are Florida (approximately 3%), Nevada (2%) and Pennsylvania (2%).

For Trump, or any Republican, to get even half the Jewish vote would represent an enormous change in the historical trends.  As the nearby graph shows, Exit Polls dating back to 1972 have never shown the Republican candidate coming even close to parity – no Republican presidential candidate has ever gotten more than 39% of the vote.   President Carter was perceived by many as being unfriendly to Israel, but he still carried the Jewish vote in 1980 in an election he lost by ten percentage points.  President George H. W. Bush’s Chief of Staff James Baker was quoted making comments perceived to be unsympathetic to American Jews, and he suffered the worst outcome among Jews in any election since Exit Polls began.  Since the 1988 election no Republican candidate has come closer than 39 points.   The 2018 midterms were extremely unfriendly to Republicans among Jewish voters as well:

 

 

 

Regardless of policy decisions or other appeals from Republicans, the connection between Jewish voters and the Democratic Party is intertwined with the essential liberalism of the Jewish electorate.  For instance, in the 2016 Presidential election while only one-quarter of all voters considered themselves ‘liberal’, fully half of Jewish voters said they considered themselves liberal.

 

 

The National Election Pool’s Exit Polls, conducted by Edison Research, are the only exit polls conducted in the United States.  No other research surveys voters immediately after they leave their polling places and provides the verified viewpoints of actual voters.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

How Americans Keep Up to Date with New Music

Think about the first time you heard your favorite songs. Maybe you were driving and you heard an opening guitar riff from Joe Walsh (or the distinctive vocal stylings of Katy Perry) from your FM radio. Maybe you were watching MTV and saw animation from a Dire Straits video. Or maybe someone texted you a link to Old Town Road and you streamed it. Regardless of what you consider a favorite song, or any song that you enjoy, there was a point in time when it was brand new to you.

With the overwhelming amount of audio content available today from a multitude of sources, just how important is it for people to discover new songs and keep up to date with music? The Infinite Dial® 2019 from Edison Research and Triton Digital shows that for 62% of online Americans, it is either somewhat or very important.

Almost the same number of those age 12-24 (26%) and those age 25-54 (24%) say that it is very important. So around one quarter of Americans age 12-54 say that keeping up to date with new music is very important. Those age 55+ are the least likely to feel compelled to keep up with today’s music scene, with 7% saying it is very important, but around one-third (34%) say that it is somewhat important. So the answer is yes, Americans feel that keeping up with music is an important endeavor.

Many of us associate memories of listening to our favorite songs with particular times in our lives, but we all had to learn about that music somehow. Once upon a time we depended almost exclusively on radio to introduce us to our next favorite songs, and tell us about the artists.

Now, Americans age 12+ are almost evenly split between the internet (46%) and the radio (47%) when it comes to the place they turn first to learn about new music. Eight percent say they go to television first. Here is where the age difference and use of technology becomes apparent.

Teens and the youngest adults look to the internet first. Seventy-two percent of Americans age 12-24 turn to the internet first to learn about new music, with only 24% saying they look to radio to introduce them to new music. Adults age 25-54 are split more evenly, with 47% turning to radio and 45% turning to the internet first. Over half of those age 55+ (54%) turn to radio first.

Taking that a step further, we take a look at the source used most often for new music discovery just among those Americans who think it is somewhat or very important to keep up to date with music.

YouTube as a source for music listening and new music discovery has been gaining over the past few years, but it still may come as a surprise that 23% of Americans who think it is somewhat or very important to keep up to date with music say that YouTube is the source they use most often to learn about new music. This places YouTube at the top of such a list, alongside Radio.

Radio has a prominent place among available sources of new music discovery, with 22% of Americans age 12+ who think it is somewhat or very important to keep up to date with music saying that Radio is the source they use most often to learn about new music.

Clearly teens and the youngest adults are driving the YouTube number, as 36% of them say YouTube is the source they use most often for new music discovery, with only 7% citing Radio.

Don’t doubt the power of a solid music recommendation from friends and family, though, since suggestions from them outrank many streaming services — 13% of Americans 12+ who think it is somewhat or very important to keep up to date with music say that suggestions from friends and family is the source they use most often to learn about new music. And to the friends and family of those aged 12-24: sorry, but American teens and young adults are more likely to use Spotify most often (19%) than go to you most often (14%) to learn about new music.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.