The Infinite Dial® Germany to Debut in 2019

Germany joins the US, Canada, Australia, and South Africa with Digital Media Research from U.S.-Based Edison Research

Somerville, NJ – July 8, 2019   The Infinite Dial®, the leading study on digital audio, mobile, smart speakers, podcast consumption, and social media from Edison Research, has just been commissioned by Berlin-based RTL Radio Deutschland for implementation in Germany.

The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time. Germany will join the U.S.,  Australia,  Canada, and most recently, South Africa, as media communities who use The Infinite Dial® to measure consumer behaviors.

RTL Radio Deutschland is the leading German radio group. With its stations and brands, the company serves all relevant platforms. RTL Radio Deutschland recently started AUDIO NOW, a podcasting platform for Germany showing a great range of popular podcasts in German and English language, including exclusive podcasts and audio series.

The results from the first in The Infinite Dial® Germany will be revealed on September 3 in Berlin, and will be published simultaneously online on www.audionow.de and Edison Research websites.

“In addition to our content expertise and innovative offerings, we are pleased to be able to provide a reliable data source for the use of digital audio in Germany in the future. In Edison Research we have found the perfect partner for this. We are very much looking forward to the results, which will certainly be giving us exclusive insights into this future relevant area of media consumer behavior,” said Stephan Schmitter, CEO of RTL Radio Deutschland.

The Infinite Dial study has become the report card on digital audio and other digital media, and is widely used and quoted by broadcasters, internet radio publishers, ad agencies, and the financial community.

“Germany’s addition of The Infinite Dial study comes at the perfect time. As digital audio is experiencing such explosive growth, it is crucial to have quality, consistent measurement of the space. We are thrilled to add Germany to the list of countries employing the Infinite Dial,” said Larry Rosin, President of Edison Research.

 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space.  Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

 

About RTL Radio Deutschland

RTL Radio Deutschland is the leading private radio group in Germany. Its 17 stations in 11 states reach millions of listeners daily. It derives its success from its profound experience in programming and content development. Leading stations like 104.6 RTL, Radio Hamburg and ANTENNE BAYERN profit from this know-how. RTL Radio Deutschland operates as a strategic partner following the slogan “Together we are stronger”.

Pre-election Polling in Ukraine

Photo: REUTERS / Vasily Fedosenko

Click here to access the original article on Segodnya.

Ukrainians are most worried about the war in eastern Ukraine

56% of Ukrainians will definitely participate in the early elections to the Verkhovna Rada according to data from a poll conducted by Ukraine’s Segodnya television and U.S.-based Edison Research on the eve of special elections. The field research phase of the poll is being implemented by the Kiev International Institute of Sociology.

Respondents were asked the question, “What is the probability that you will go to vote?” Fifty-six percent of respondents said they will definitely vote, 27% will most likely vote, 4% will most likely not vote, 9% will not vote, and 4% gave no answer.

Respondents also indicated their leading motives in choosing a party: 36% said support for social and political initiatives of the party, 14% said support for the ideological foundations of the party, 12% said sympathy for the party leader, and 19% said support for the party’s foreign policy. Twenty-two percent gave no answer.

The leading party among the choices for Ukrainians is the “Servant of the People” (June 15, 2019 – 41.1% and June 20-24, 2019 – 44.9%).

The survey results also indicate that the Ukrainians are most concerned about the war in Eastern Ukraine (45%) and corruption in power (18%). Ukrainians are also worried about the welfare of the population (8%), tariffs (6%), quality of health care (5%) and unemployment (5%). Ukrainians are significantly less concerned about the revival of the Ukrainian nation (2%), the state of the environment (1%) and crime (1%). Five percent of respondents said this was difficult to answer.

Forty-six percent of Ukrainians believe that, in general, everything that is happening now in Ukraine is going in the right direction. Almost 29% of Ukrainians do not agree with this, and another 24% did not give an answer.

79.7% of Ukrainians have a positive opinion of the newly elected President of Ukraine, Vladimir Zelensky.

The survey was conducted by Edison Research via telephone and in-person interviews in all regions ­­of Ukraine, except Crimea and the occupied part of the Donbass. For surveys conducted between June 15th and June 19th, 941 respondents were interviewed (886 by telephone, 55 personal interviews in villages. The margin of error does not exceed 3.2%). For interviews conducted between June 20th and June 24th, 970 respondents were interviewed (910 phones, 60 personal interviews in villages. The margin of error does not exceed 3.15%).

As reported, Segodnya on Ukraine TV is conducting this unique research project in collaboration with Edison Research, among whose clients are BBC, Apple, Google and CNN. As part of the project, the results of surveys on changes in the perception of Ukrainian current events and situations in the country are published at the Segodnya sites, the leader of the information space of the country.

Information on the methodology :

The study, conducted by Edison Research, commissioned by Segodnya, is representative of the population of Ukraine aged 18 years and older living throughout Ukraine, except for the occupied territories of Crimea and Donbass.

The study is conducted daily using a rolling, random sample. Data for several days are combined into a common database to obtain reliable information. The field research phase is conducted by the Kiev International Institute of Sociology.

This “quick study” (flash-poll) makes it possible to get an instant reaction of Ukrainians to events during the election campaign.

To improve the accuracy of data, mixed mode survey methodology is used, supplementing telephone survey data with personal interview data in villages (at a rate of 10% of the sample every day).

The study is conducted by Edison Research in full compliance with the company’s methodology and international research standards.

 About Segodnya :

Segodnya is an information platform combining essential news (6 daily news bulletins of Segodnya, Segodnya, and Results with Oleg Panyuta which are being broadcast on Ukraine), Segodnya newspaper, Segodnya.ua website and digital platform.

The total average monthly coverage of the Segodnya brand (TV + newspaper + Internet) among the 18+ audience is 26,100,000, which is 68% of the total population of Ukraine (18+) (without the occupied territories of Crimea and Donbass).

You can watch Segodnya every day on the “Ukraine” channel at 7:00, 8:00, 9:00, 15:00, 19:00 and 23:00 h.

In 2018, the Segodnya TV issues were in the lead among the entire adult population of the country (18+). The share of the evening issues “Today” at 19:00 was 15.2%, “Today. Results with Oleg Panyu” – 17.8%. In total, nearly 32,000 stories were broadcast.

Segodnya recently reported that a new project, “Opposition”, was launched on channel Ukraine . Channel “Ukraine” was the leader of television viewing in May as well as all of 2019, and was also a leader in television viewing in 2017 and 2018. Read the most important and interesting news in Ukraine and in the world in Telegram.

 

Democrats: Worried Sick About Health Care

By Evan Amereihn

The first Democratic Presidential debates start tomorrow. With more than 20 candidates vying for office, each candidate is working to break through the pack, win over voters, and make it to the second debate. As candidates hone their messages, they would be wise to consider the issues that are most important to Americans. The 2018 NEP exit poll conducted by Edison Research points to at least one clear topic to focus on: health care.

According to the exit poll, health care was the most important issue facing the country in the 2018 general election. Four in ten voters said that health care was the number one issue for them in deciding for whom to vote. And when solely considering the Democratic primary electorate, candidates should be even more focused on health care, as 57% of Democrats said that it was the most important issue.

If that isn’t enough evidence, 70% of all voters (73% of Democrats) said health care needed major changes. At a time when Americans are divided on many issues, both Republicans and Democrats agree that health care needs to be addressed. If the candidates have been doing their research, they will come at this issue hard on the debate stage this week and they will compete to propose the most appealing plan not only to Democrats but also the Independents they will eventually need in open primaries and the general election. Health care is the issue (again) this year, so get ready to hear more about single-payer systems, prescription drug prices, insulin price caps, and other potential health care solutions.

 

The Smart Audio Report from NPR and Edison Research, Spring 2019

Survey finds security concerns do not inhibit regular use of installed
smart speaker devices, but are limiting further adoption

Click here to download The Smart Audio Report 2019, or to view the webinar.

New research in The Smart Audio Report series reveals how smart speaker user behavior and perceptions are evolving as owners ‘settle in’ with their devices and the market matures out of its introductory phase. According to the Spring 2019 survey, seven-in-ten smart speaker owners use their device daily despite common concerns around security and privacy, while those same factors are leading reasons non-owners have not acquired a device. The Smart Audio Report Spring 2019, part of the industry’s longest-running public research series about smart speaker consumer behavior in the U.S., is available now at npr.org/smartaudio.

“We are starting to see more pragmatic usage of these devices,” said Tom Webster, SVP of Edison Research. “The longer people have these devices, the less experimentation they do with them — but the more ingrained into everyday life these devices become.”

Among the 53M+ smart speaker owners A18+ in the U.S.:

69% of smart speaker owners use their device daily, and households with children are even more likely to use them daily

Smart speaker owners who have owned the device for 2+ years use an average seven (7) skills per week, compared to an average 12 skills per week among those who have owned the device for less than three (3) months.

66% of those who own a smart speaker with a screen say the screen has made it easier to discover new content, and the same number say having a screen makes the smart speaker “easier to use”

“We continue to see those that have voice assistant devices love them, using them every day to get the news, listen to podcasts, live stream radio stations and more,” said Joel Sucherman, NPR Vice President, New Platform Partnerships. “The latest data suggest we’ve moved into a maturation phase in this space, in which earning and maintaining the trust of potential smart speaker buyers, while also demonstrating new functionality, may be a key to continuing dynamic growth,”

While almost half of smart speaker owners are planning to acquire another device, the Report also finds a slowing interest among non-owners in acquiring their first smart speaker. Among people who do not own a smart speaker and are interested in acquiring one, the top two (2) reasons they have not are:
63% are concerned that hackers could use a smart speaker to gain access to their home or personal information
55% are bothered that smart speakers are always listening

Security remains a concern around these devices among current users as well. Almost 60% of smart speaker owners worry about hackers, and more than half indicated it bothers them that their smart speaker is always listening.

The Smart Audio Report from NPR and Edison Research, which debuted in June 2017, is a recurring study on trends in Smart Speaker ownership and voice assistant user behavior. A full archive of research from the Report is available at www.npr.org/smartaudio. NPR was the featured Flash Briefing provider on Amazon Alexa devices at launch in 2014, and also on Google Assistant, Microsoft Cortana, Samsung Bixby and Apple Siri devices.

How This Study Was Conducted
The Smart Audio Report Spring 2019 is based upon a national online survey of 1,641 Americans ages 18+, 812 who indicated that they owned at least one Smart Speaker and 829 who indicated they did not own a smart speaker. The device owner data was weighted to nationally representative figures on Smart Speaker users from The Infinite Dial 2019 from Edison Research and Triton Digital.

About NPR
NPR’s rigorous reporting and unsurpassed storytelling connect with millions of Americans every day — on the air, online, and in person. NPR strives to create a more informed public — one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners can find NPR by tuning in to their local Member stations (npr.org/stations), and now it’s easy to listen to our stories on smart speaker devices. Ask your smart speaker to, “Play NPR,” and you’ll be tuned into your local Member station’s live stream. Your speaker can also access NPR podcasts, NPR One, NPR News Now, and Visual Newscast is available for screened speakers. Get more information at npr.org/about and by following NPR Extra on Facebook, Twitter and Instagram.

About Edison Research
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Oracle, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, The Gates Foundation, and Univision. Edison is the leading podcast research company in the world and has conducted research on the medium for NPR, Slate, ESPN, PodcastOne, WNYC Studios, and many more companies in the space. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, Australia, and Europe. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.

Edison Research Celebrates 25 Years

June 13, 2019 marks the 25th anniversary of Edison Research’s date of incorporation. 

To say the least, we have come a long way over this time. From our beginning in a tiny one-room interior rental space in a co-working location in Edison, New Jersey to the campus we are fortunate enough to enjoy today, Edison has established itself as the worldwide leader in election-day surveys and research about all things related to audio. In the span of those 25 years we have witnessed the birth of mainstream internet usage, streaming audio, podcasts, and we have been tracking it all.

We have performed exit polls for every major American election for a consortium of television networks since the California governor recall election in 2003 – the Schwarzenegger election – and now we are also doing the vote count for the National Election Pool as well. We began in 1994 with two employees, and now our company’s more than 50 employees participate in a thriving practice based in Somerville, New Jersey, having worked in 66 countries around the world.

From paper surveys on the streets of Berlin to iPads in remote locations in Myanmar, we continue to pursue knowledge in the realm of social science and help our clients better understand the world and their businesses in meaningful and productive ways. We have built a team of dedicated researchers who work tirelessly to provide our clients with the highest-quality research.  We are pleased that our research is often the accepted standard and is quoted throughout the world by journalists, financial analysts, consultants, and political scientists. We could not have imagined such an exciting time in the growth and changes in digital media, as well as the interest and importance of American elections and others around the world.

Many thanks to our research partners, employees, clients, and those who continue to use our work and incorporate social science research in the general knowledge base for the greater good. We are fueled by our research findings in the past 25 years as we look forward to many milestones in the future.

Larry Rosin and Joe Lenski
Co-founders of Edison Research

Joe Lenski and Larry Rosin
Co-founders of Edison Research, 1994

Joe Lenski and Larry Rosin
Co-founders of Edison Research, 2019