A few years ago, it seemed almost foolhardy to suggest that there might be a hole for a ‘90s/early ‘00s-based rhythmic pop station, even in the most rhythmic-leaning markets. KQMV (Movin’ 92.5) Seattle, the most prominent of that format’s mid-‘00s launches, had initial success, but eventually made a successful transition to Mainstream Top 40. Markets […]
Author Archive for: sross
About Sean Ross
Sean Ross is Edison Research’s Vice President of Music and Programming. A longtime journalist covering the radio industry for Billboard, R&R and others, Ross joined Edison in 2003. He is an acknowledged industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. Subscribe to his influential “Ross On Radio” newsletter here tinyurl.com/mhcnx4u or on Twitter at @RossOnRadio.
Ross’ background also includes programming at the station level and record label A&R. He has a B.A. in journalism from the University of Michigan. He is also an ‘01 graduate of the music industry training program Leadership Music.
Entries by Sean Ross
When the NAB/RAB Radio Show began last week, the panel on creating your own individual brand as a personality was asked what might have seemed like a softball question: “What is radio’s brand?” But on Wednesday, that question generated several seconds of silence and no immediate answer. ABC’s Ann Compton circled back a question later […]
What if Jack FM were no longer “playing what we want” but “playing what you want?” If it were no longer built around pop/rock from the late ‘70s and ‘80s? If it were targeted to women under 30, instead of a roughly even gender mix for listeners in their mid-40s? If it played One Direction […]
It is a term heard a lot in Classic Rock these days: “the demographic cliff.” Any discussion of the state of the format is informed by the percentage of the audience that is 45-to-54-years-old, and by the listeners who have already crossed the line to 55-plus. A few weeks ago, for the first time, a […]
With so much emphasis in recent years on tweeting as a low-cost marketing strategy, how are stations engaging with their Twitter followers? Mostly, stations are trying to drive followers to the station Website. Beyond that, their objectives are far more diffuse, and not even as directly marketing-focused as one might think. The 2013 Edison Research/Arbitron […]