Who inspires mom? Does her own mother serve as her main guide to be the best she can be? According to data from The Research Moms, it turns out that the mother-daughter relationship is a little more complicated than you’d think. While many moms may be influenced by their own mothers (good or bad), when […]
Author Archive for: mkiesche
About Melissa Kiesche
Melissa Kiesche is a Vice President at Edison Research, and has been with the company since 2003. She is a key senior member of the Edison election team and has been instrumental in both developing its procedures and managing its operation for over ten years — this includes research, interviewer recruitment and training and materials development. Melissa is a go-to for Edison’s most logistically challenging projects and has been a lead on growing both the consumer exit polling and podcasting business. She is also one of Edison’s Research Moms, a group of experienced researchers with a specialization in understanding today’s moms.
Melissa is a graduate of Syracuse University with degrees in Television, Radio and Film from the Newhouse School of Public Communications and Policy Studies from the Maxwell School of Citizenship.
Entries by Melissa Kiesche
The NY10: Taxi Entertainment Network is a unique out-of-home network that involves the use of video screens in…you guessed it…New York taxis. Edison worked with Clear Channel and NBC Universal last year to test the NY10 payment system, and to investigate passenger advertising recall in NYC taxi cabs. To learn more about NY10, we connected […]
One of our Consumer Exit Poll clients is POP Radio, an innovative Out Of Home (OOH) advertising network with whom we worked to measure audience, reach and frequency across the many retail stores that feature this unique audio platform. We checked in with Gary Seem, President/CEO of Pop Radio, to find out how they are […]