Entries by Melissa Kiesche

Mom’s (Not) the Inspiration

Who inspires mom?  Does her own mother serve as her main guide to be the best she can be?  According to data from The Research Moms, it turns out that the mother-daughter relationship is a little more complicated than you’d think. While many moms may be influenced by their own mothers (good or bad), when […]

NY10: Taxi Entertainment Network – A Unique, “Captive” Medium

The NY10: Taxi Entertainment Network is a unique out-of-home network that involves the use of video screens in…you guessed it…New York taxis. Edison worked with Clear Channel and NBC Universal last year to test the NY10 payment system, and to investigate passenger advertising recall in NYC taxi cabs. To learn more about NY10, we connected […]