As February 14th approaches, the Research Moms of course are wondering how moms spend the holiday of friendship and love. With diapers, homework, family dinner, chauffeuring, does mom have time for a date night? A third of moms in our study say they celebrate Valentine’s Day with just a card or some candy. Another 22% […]
Author Archive for: jroche
About Johanna Roche
Johanna Roche is the Director of Research for Edison Research and has been with the company since 2001. Johanna helps clients explore their research goals and identify which type of research best fits their needs. Her specialty in customized field research studies includes exit poll research where she has managed studies in almost every setting where consumers are found. Johanna is responsible for managing and organizing fieldwork, including interviewer training and supervising. In addition, she has significant experience in questionnaire design, data analysis and data presentations.
Johanna has a bachelor’s degree in Marketing from The University of Scranton.
Entries by Johanna Roche
It’s an exciting time to be a part of the out-of-home industry as it continues to flourish and expand. Edison has been conducting research for digital out-of-home clients for over a decade. By joining the The Digital Place Based Advertising Association (DPAA), we plan to share our expertise and continue to help companies to research, […]