Entries by Gabriel Soto, Senior Director of Research

Podcast Listening: A Mid-Year Check-in

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. By Gabriel Soto, Edison Research Senior Director of Research Many of us combat our anxieties by obsessively tracking indicators for positive news. If you are like me, you might find yourself checking your Robinhood stock portfolio to make sure […]

How Many Shows Must One Buy to Reach the Majority of Podcast Listeners in the U.S.?

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. The immense number of existing podcasts and the saturation within the market, without question, is one of the most popular conversations ongoing in the industry. For an advertiser aiming to reach a large number of people – choosing […]