Generations and Podcast Listening — Highlights from Podcast Movement 2023

Click here to download Gabriel Soto’s Podcast Movement 2023 keynote presentation We are in a moment when podcast listening is at an all-time high. Today, 42% of Americans age 12+ listen to the medium every month. However, there are still generations of Americans that podcasting is overlooking. If we appeal to them, it could mean […]

Gabriel Soto

Weekly Insights 2.15.23 Listening Makes for Better Watching – The Top Sports Podcasts Revealed

Earlier this week, viewers across the globe witnessed Patrick Mahomes and the Kansas City Chiefs triumph over Jalen Hurts and the Philadelphia Eagles in a hard-fought historic Super Bowl. This year’s championship was the first time two black quarterbacks faced off in the big event and the first time two brothers on opposing teams, Jason […]

Gabriel Soto

Podcast Listening: A Mid-Year Check-in

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. By Gabriel Soto, Edison Research Senior Director of Research Many of us combat our anxieties by obsessively tracking indicators for positive news. If you are like me, you might find yourself checking your Robinhood stock portfolio to make sure […]

Gabriel Soto

How Many Shows Must One Buy to Reach the Majority of Podcast Listeners in the U.S.?

This article is from Edison’s Weekly Insights email.  Please click here if you would like to subscribe. The immense number of existing podcasts and the saturation within the market, without question, is one of the most popular conversations ongoing in the industry. For an advertiser aiming to reach a large number of people – choosing […]

Gabriel Soto