Released by Edison Research with support from Audacy, Cumulus Media, and SiriusXM Media U.S. Podcast Consumption Reaches Record High Click here to download The Infinite Dial 2025 The percentage of Americans who have consumed a podcast has reached an all-time high, according to The Infinite Dial® 2025, released by Edison Research with support from Audacy, Cumulus […]
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Service has rebounded slightly since 2023 This post is from Edison’s Weekly Insights email. Subscribe here. You are reading this on the eve of our “big show”—well, one of our big shows. We release studies on any number of audio topics throughout the year, but in just over 24 hours, we will present The Infinite Dial […]
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Political Affiliation This post is from Edison’s Weekly Insights email. Subscribe here. If you are a veteran of the podcast industry, you’re probably familiar with the following concept: weekly podcast listeners are more affluent, have higher educational attainment, and lean left on political affiliation compared to the overall U.S. population. While that is still true […]
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This post is from Edison’s Weekly Insights email. Subscribe here. We were inspired by a comment one of us overheard recently about podcast listening, and how it’s common knowledge that most podcast listening happens in the car. In the spirit of combating popular misperceptions, this week’s insight seeks to clarify where the majority of podcast listening […]
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with support from Audacy, Cumulus Media, and SiriusXM Media Edison Research announces that The Infinite Dial® 2025 with support from Audacy, Cumulus Media, and SiriusXM Media, will be presented in a webinar on Thursday, March 20 at 2pm ET. The Infinite Dial is America’s longest-running survey of digital media consumer behavior, tracked annually since 1998. The study provides […]
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The most efficient shows for reaching college graduates This post is from Edison’s Weekly Insights email. Subscribe here. Some products are touted as being “highly concentrated” and therefore highly desirable: laundry detergent and cleaning solutions, for example. Highly concentrated = more efficient. Audiences can be concentrated, too, making them an efficient and target-rich environment for advertisers. […]
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30 Minutes More Listening Daily This post is from Edison’s Weekly Insights email. Subscribe here. You don’t have to think back very far to reflect on how much Black Americans have contributed to audio content, especially music. Last week, legendary rapper Kendrick Lamar gave the world a spectacle during the Super Bowl halftime show. The […]
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Edison Research announces the Top 25 Podcasts in the UK based on reach for the fourth quarter of 2024 among weekly podcast listeners age 15+. The Joe Rogan Experience, The Rest Is Politics, and The Diary of a CEO with Steven Bartlett hold their spots as the Top Three. Notable Movements Goalhanger dominates and […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Edison Podcast Metrics™ continuously produces podcast ratings in the U.S., tracking the whole space quarter after quarter. As we did with our Top Five New Podcasts of 2023, we’re now presenting the top ten new podcasts that debuted in 2024, ranked by their highest average weekly audience […]
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Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q4 2024 among weekly podcast listeners age 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and Spanish. Rankings are based on listening over the full period. […]
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Spotify, SXM, iHeart Continue to lead U.S. Podcast Networks for Weekly Reach Edison Research announces the Top 10 Podcast Networks in the U.S. based on average weekly network reach for the fourth quarter of 2024. The Top Podcast Networks are ranked by the reach of the producer or network that represents the advertising for the show, […]
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This post is from Edison’s Weekly Insights email. Subscribe here. This week Edison Research is proud to announce the Top 50 podcasts among U.S. weekly podcast listeners age 13+ for the fourth quarter of 2024. Edison Podcast Metrics™ is the only podcast measurement service in the U.S. that measures the relative audience size of all podcasts […]
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