This post is from Edison’s Weekly Insights email. Subscribe here. With Mother’s Day this weekend, we are taking a look at how podcast advertising reaches these beloved and sought-after-by-advertisers icons: Moms. Last week, Edison Research released the Top 50 podcasts in the U.S. among Weekly Podcast Listeners for the first quarter, as captured by Edison’s Podcast […]
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FOR IMMEDIATE RELEASE Somerville, NJ May 2, 2025 – Edison Research announces the Top 50 Podcasts in the U.S. based on reach for Q1 2025 among weekly podcast listeners ages 13+. The list ranks podcasts based on total audience reach from Edison Podcast Metrics. Interviews were conducted continuously throughout the quarter in English and […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Music listening has the power to be a very personal and communal experience. Reasons why someone might choose to listen to music can also vary widely. Part two of the Women’s Audio Report from Edison Research and SiriusXM Media explores all the reasons why U.S. women […]
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Almost three hours per day of music listening yields emotional and practical benefits for U.S. Women FOR IMMEDIATE RELEASE Somerville, N.J. April 29, 2025 – U.S. women age 18+ spend just under three hours per day listening to music, reaping the emotional and practical benefits of music consumption, according to the Women’s Audio Report: Women […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Despite the growing popularity of digital audio platforms, Americans age 13+ continue to spend the biggest portion of their daily audio time with AM/FM radio. Over one-third (35%) of all the time spent in a day with audio is spent with AM/FM radio. Radio has for […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Edison Research has been measuring podcast listening since 2006. As podcasting has grown, one question we are asked frequently is how the demographics of the podcast audience has changed over time. Just yesterday, Edison VP Megan Lazovick and VP of Sales Research at SiriusXM Media Melissa […]
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Combined Monthly Audio-Video Consumption Now Reaches Majority of U.S. Women FOR IMMEDIATE RELEASE Somerville, N.J. April 15, 2025 – Female monthly podcast listenership has tripled over the past decade, growing from 15% in 2015 to 45% in 2025, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. This […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Before paid online streaming services emerged, the only way to enjoy an “ad-free” audio experience was to listen to CDs or tapes. But over time, it has become increasingly easier for consumers to limit their exposure to advertisements in audio. Today, many consumers are willing to […]
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Oxford Road, the world’s leading audio and podcast advertising agency, in partnership with Edison Research, a global authority in media research, announces the release of their comprehensive white paper, “What is a Podcast?: Preserving its Essence, Structuring for Expansion.” The groundbreaking report reveals critical insights into how evolving listener habits, industry fragmentation, and ambiguity in podcast […]
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Edison Research and SiriusXM Media will unveil the comprehensive Women’s Audio Report in a two-part webinar series this April. The report examines women’s audio consumption behaviors, including listener demographics, content preferences, discovery habits, and advertising engagement. The first webinar will be presented by Megan Lazovick, Vice President at Edison Research, and Melissa Paris, Vice President […]
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This post is from Edison’s Weekly Insights email. Subscribe here. What platform does Gen Z use most often to listen to podcasts? A recent report has thrust this question into the spotlight, claiming that Spotify is the most popular platform among people 13-29. We can turn to Edison Podcast Metrics to answer this question using a […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Podcast Movement Evolutions kicks-off early next week, with a number of opportunities to meet the Edison Research team and learn about the newest podcast listening data and insights. Below are details and descriptions for all of our sessions. The Fandom Phenomenon Tuesday, April 1 2:30 PM […]
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