This post is from Edison’s Weekly Insights email. Subscribe here. A critical next step for the U.S. podcasting industry (and its’ 115 million weekly listeners) is full integration into broader media strategies. Podcasting now has a seat at the media-planning table thanks to the new Nielsen Podcast Fusion powered by Edison Research in Nielsen Media Impact […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Edison Research’s Share of Ear study goes in-depth on all the ways Americans engage with audio daily. This weekly insight focuses specifically on which devices Americans use to listen to audio daily in Q2 of 2025, and investigates how that varies depending on what type of […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Hispanic Heritage Month can be about celebrating Hispanics’ past achievements as much as it is about helping to make those achievements possible in the future. Today, in honor of that idea, Edison Research announces never-before-seen data from the 2024 Latino Podcast Listener Report, as well as […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Share of Ear® illustrates how radio remains an integral part of Americans’ audio diet in 2025, especially in the car. Americans 13+ spend most of their daily in-car audio time listening to AM/FM radio, especially those who do not have Apple CarPlay or Android Auto in […]
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This post is from Edison’s Weekly Insights email. Subscribe here. A prime example of the strategic capabilities of Edison Podcast Metrics is to follow the rise of two podcasts through the rankings. Edison Podcast Metrics captures a wealth of data and insights that can all be used to make informed and strategic decisions about engaging the […]
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This post is from Edison’s Weekly Insights email. Subscribe here. It’s no secret that video podcasts have significantly disrupted the podcast industry. Data from Edison Research’s Infinite Dial™ and Edison Podcast Metrics™ show the importance of video content and platforms in engaging current and future listeners. Just last week, Edison Research’s Senior Director Gabriel Soto showcased […]
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Edison Research announces the Top 25 Podcasts in the UK for Q2 2025 from Edison Podcast Metrics. Rankings are based on reach among weekly podcast listeners ages 15+. The Joe Rogan Experience, The Diary of A CEO with Steven Bartlett, and The Rest Is Politics top the list. Subscribers to Edison Podcast Metrics have access to measurement on […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Share of Ear® from Edison Research is the only audio measurement that captures daily listening across platforms, genres, devices, locations, and content types. Not only are subscribers able to understand where, when, how, and for what amount of time Americans 13+ interact with audio in a […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Among the most talked-about podcasts over the last year has been “The Mel Robbins Podcast.” While it launched in 2022, it enjoyed an incredible burst of publicity and momentum timed to the release of her best-selling book “The Let Them Theory” in December of last year. […]
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We are thrilled to share the news that Edison Research and Nielsen are collaborating to launch the new podcast dataset Nielsen Podcast Fusion powered by Edison Research. NEW YORK – August 6, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced a new collaboration with premier podcast research firm Edison Research, to launch Nielsen Podcast […]
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Click here to download The UK Podcast Consumer 2025 Scroll down to watch a replay of the webinar Somerville, N.J. August 7, 2025 – Edison Research’s The UK Podcast Consumer 2025, released today, reveals the massive reach of podcasts in the UK and the indicators that podcast listening has room to grow. Majority of Brits […]
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This post is from Edison’s Weekly Insights email. Subscribe here. One of Edison Research’s flagship studies, Share of Ear, has captured how Americans 13+ spend their daily time with audio since 2014. Over this eleven-year history, podcasts have gained significant ground as an integral part of Americans’ daily audio diet. While podcast listening has grown across […]
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