EDISON RESEARCH, PODCAST ONE, AND AD RESULTS MEDIA partner to uncover beliefs of the podcast industry’s best customers Click here to download Super Listeners 2020 According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach […]
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Latest Share of Ear Study released by Edison Research Edison Research today released the latest update of the Share of Ear® report to clients, based on interviews conducted during October, 2020. The listening location data from Share of Ear sheds some light on which locations U.S. listeners are consuming audio now that quarantine restrictions are being lifted in some […]
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Spoken Word Audio Share in the U.S. Up 30% Since 2014 NPR & Edison Research report Women, African-American, Latino/Hispanic, and 13-34-Year-Olds Drive Growth The share of time spent listening to spoken word audio in the U.S. has increased 30% in the past six years, and 8% in the last year, with the highest levels of […]
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NEP and Edison Research will expand in-person early voting interviews and implement Covid-19-related protocols to maintain health and safety. With record numbers of Americans expected to vote before Election Day, the exit poll of record, conducted by Edison Research on behalf of ABC News, CBS News, CNN and NBC News, will begin interviewing voters at […]
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Radio listeners in the U.S. can’t be characterized as a monolith as each format has listeners with different audio behaviors. New, format-specific findings on radio listeners were released today in the webinar “Radio Format Profiles: An Infinite Dial® Study” presented by Laura Ivey, Director of Research at Edison Research. Data from The Infinite Dial®, an […]
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Edison Research announces the U.S. Top 30 Podcast ranker from its subscription product, Edison Podcast Metrics, formally known as the Podcast Consumer Tracker (PCT). Edison Podcast Metrics is the only comprehensive and all-inclusive study of the reach of podcast networks and shows in America. The Joe Rogan Experience continues to be the number one podcast […]
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Thank you to those who joined us live for our Ask Me Anything About Elections webinar with Edison Research’s Joe Lenski and our election team. View a replay of the event below, and if you have a question that wasn’t answered here, please email us at info@edisonresearch.com. Click here for more information about Edison Research […]
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Twenty-four percent of Americans age 12+ say that it is “very important” for them to learn about and stay up–to–date with music, according to new research released from The Infinite Dial® study from Edison Research and Triton Digital®. Click here to download the New Music Seekers: An Infinite Dial Report Findings from never-before-seen research debuted in a webinar, New Music Seekers: An […]
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Un cuarto de los latinos en Estados Unidos son oyentes mensuales de podcasts El primer Latino Podcast Listener Report publicado por Edison Research El Latino Podcast Listener Report realizado por Edison Research concluye que el 25% de latinos a partir de los 18 años de edad en EE.UU. han escuchado un podcast en el último mes, y el 45% de los adultos latinos en EE.UU. han escuchado un podcast alguna vez. El estudio también muestra aumento en la escucha de podcast desde el […]
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Twenty-five percent of Latinos in the U.S. are Monthly Podcast Listeners The first-ever Latino Podcast Listener Report released by Edison Research The Latino Podcast Listener Report from Edison Research finds that 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. The study also shows increases in podcast listening for over half of U.S. Latinos age 18+ since the outbreak of COVID-19. Click here […]
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by Gabriel Soto, Manager of Research When it comes to Latinos, there is no shortage of audio consumption among our community. As we are about to see, the same is true for podcast listening. The irony, however, is in the shortage of resources available to the Latino podcasting market. This strong consumption — paired with a lack of research – merits a formal look into the podcast listening terrains of the Latino listening world. This is exactly one reason why we have teamed up with […]
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Many thanks to those of you who joined us for our first Ask Me Anything on Digital Audio webinar! We appreciate your time and we all had a great time answering your questions and talking about the research that means so much to us. Below is a replay of the 30-minute webinar that ended up […]
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