This post is from Edison’s Weekly Insights email. Subscribe here. After TikTok went dark on January 18th, 2025, and rose again the day after, creators on the platform got a taste of how many eyes they stand to lose if it were gone permanently, but what about ears? As discussions around the potential ban of […]
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This post is from Edison’s Weekly Insights email. Subscribe here. Throughout the history of Share of Ear®, we’ve tracked the total amount of audio listened to by Americans age 13+. While many aspects of listening have changed dramatically, from the platforms consumers are using to the content they listen to, it has consistently held true […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. The 2024 elections are well past us now, but there are still lessons to learn about how and where people talked about races up and down the ballot. Edison Podcast Metrics™ illustrates where weekly podcast listeners in […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. Welcome to our first insight of 2025! Today’s insight is never-before-released data on AM/FM radio consumption and a surprising finding about how different kinds of audio content are consumed from radio. When a respondent to Edison […]
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Thank you for spending time reading Edison’s insights each week to explore the latest findings from our research. This past year was packed with discoveries on shifts in audio consumption, consumer behavior, the electoral landscape, and more, and we’re excited to see what’s in store for 2025. See you next year with fresh insights and developments […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. As is the custom in many schools, the pre-holiday period is filled with performances where students showcase what they have learned. Some of the most endearing assemblies come from the five-year-olds who are justifiably excited to show off […]
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Released by Edison Research, LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts Click here to download the report. Monthly Podcast Listenership Among U.S. Latinos Up 72% From 2020 Edison Research with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts unveiled the fifth-year anniversary of the Latino Podcast Listener Report 2024 in a webinar hosted […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. While audio-only podcasts remain a staple, video podcast engagement is reshaping content consumption, particularly among Latino listeners. This week’s insight provides a sneak peek into the Latino Podcast Listener Report 2024, supported by LWC Studios, Latino Media Network, […]
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As 2024 comes to a close, we are filled with gratitude for the opportunity to connect with many of you in person throughout the year and to continue building upon our research. Edison Research is proud to share ten of our favorite insights from the work we conducted this year. A heartfelt thank you goes […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. What do listeners in the U.S. spend 74% of their average daily audio time listening to? MUSIC! For as much attention as is given to podcasts and other spoken-word audio sources in the press, we want to remind […]
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Edison Research announces the Latino Podcast Listener Report 2024 with support from LWC Studios, Latino Media Network, Libsyn, SiriusXM Podcast Network, and Uforia Podcasts. The fifth-anniversary report will be unveiled in a webinar on Tuesday, December 17, at 2 PM EDT, offering up to five years of trending data and new findings about Latino podcast […]
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This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. If you’re traveling by car this Thanksgiving holiday, you’ll be sharing the road with 72 million of your closest friends, according to AAA, and your audio selections should certainly be counted among your road trip necessities. This week’s insight […]
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