Latinos are one of the fastest-growing demographic groups in the nation and are a large part of the Democratic primary electorate, in fact, they comprise 17% of the 2020 Nevada caucusgoers. The Edison Research entrance polls for the 2020 Nevada caucuses are the first opportunity in this year’s Democratic primary calendar to take an in […]
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Edison Research Senior Vice President Tom Webster speaks often on podcasting and the trajectory of the medium, and his recent trip to Podcast Movement Evolutions inspired him to consider what could loom as Podcasting’s Biggest Mistake. Yes, podcasting sprang from the loins of radio — so stipulated. But over the course of about 11 years, […]
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On Monday, February 3, Edison Research successfully conducted entrance polling for the Iowa Caucuses on behalf of the National Election Pool (NEP). Edison interviewed over 1600 voters at randomly-selected caucus sites. The Edison Research entrance polls provided valuable context to the nation’s first political contest of the 2020 election cycle. Our network clients relied upon […]
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By Sarah Dutton Each election season there is speculation about whether new voters will turn out and which candidate will motivate them to do so. New voters can contribute to a candidate’s bloc of voter support, and turning out first-time voters is often a sign that a candidate is generating enthusiasm. And while it may not guarantee becoming the party’s nominee, […]
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By Sarah Dutton Since 1972, the Iowa caucuses have represented the first presidential nomination contest and therefore receive a great deal of attention. They can provide surprises (Barack Obama, who trailed Hillary Clinton in national polls, won Iowa in 2008), catapult a nationally unknown candidate into the lead (Jimmy Carter in 1976) or be nail-biters (the 2012 Republican […]
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American Public Media’s Marketplace® has partnered with Edison Research to conduct an ongoing research series around Americans’ economic anxiety. The principal focus of this study is to develop the Economic Anxiety Index and track it over time. Click here for more on Marketplace® and Edison Research Poll Anxiety Index. Below are 2019 Articles from Marketplace featuring […]
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Quarterly study provides audience research and comparative performance metrics for leading podcast networks SOMERVILLE, N.J., November 20, 2019 (Newswire.com) – Edison Research has delivered to clients the first and only comprehensive measure of the comparative reach of America’s top podcast networks, the Podcast Consumer Tracker. Edison, the leading podcast research company in the world, has […]
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Spoken Word Audio Share in the U.S. is Up 20% Since 2014, Cutting Into Time Spent with Music Click here to download the New Spoken Word Audio Report from NPR and Edison Research The share of time spent listening to spoken word audio has increased 20% since 2014, while time spent with music across the […]
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Click here to register for The Spoken Word Audio Report 2019 webinar from NPR and Edison Research. On average, Americans age 13+ listen to about 4 hours of audio every day, with the largest share of time spent with AM/FM radio (Edison Research, Share of Ear®, 2019). While this may seem par for the course, […]
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Last week in front of a wonderfully supportive crowd at M2M: The Marketing to Mom’s Conference, VP Megan Lazovick shared new data from The Research Moms of Edison Research, in addition to the following confession: Last night before my presentation, while I probably should have been rehearsing, I was instead leading a brownie meeting of […]
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Click here to download SheListens: Insights on Women Podcast Listeners Edison Research Senior Vice President Melissa Kiesche gave the following presentation on October 12 at She Podcasts LIVE in Atlanta. It’s 9am on Saturday morning. While I know that pie charts and bar graphs may not be everyone’s favorite (although, totally mine!), I love that […]
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By Evan Amereihn As the hurricane season comes to a close, it’s a natural time to take stock of how climate impacts voters and where voters stand on climate change. Nationally, 57% of Americans say that climate change is a major threat, up from 40% in 2013, according to Pew Research Center. The 2018 Exit […]
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