The exit poll of record for the U.S. presidential election is conducted by Edison Research on behalf of The National Election Pool (NEP), comprised of ABC News, CBS News, CNN, and NBC News. Edison Research began interviewing voters at early voting locations around the country on Oct ober 13, and will continue through election day, with […]
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For the first time since Edison Research’s Share of Ear® study began tracking audio consumption in 2014, podcasting’s share of all audio listening is now 6% of consumption. This level marks an all-time high for the rapidly-growing on-demand audio medium. This new finding was revealed at the Podcast Movement Virtual conference today in a keynote address by Edison Research SVP Tom […]
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You may know Edison Research for our projects in the podcasting space including The Podcast Consumer Tracker, The Infinite Dial®, and the Share of Ear® study. You may be familiar with Senior Vice President Tom Webster‘s prolific writing and speaking about the universe of podcasting, as well his his own podcasts, “The Marketing Companion” and […]
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There have been some marked changes in podcast listening in the U.S. during quarantine as commutes have been reduced and digital audio consumption has risen. Download Podcast Listening During Quarantine: A Share of Ear® Report Tom Webster, Edison Research SVP, presented a 15-minute update on the overall listener landscape, with specific focus on podcast […]
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Gen Z Listeners in the U.S. are Heavy Users of Streaming, but 55% listen to AM/FM Radio Every Day Audio consumers in “Gen Z” — those between the ages of 13 and 24 — prefer listening on their smartphones, which should be no surprise because they have grown up with the devices, but AM/FM radio’s reach among Gen Z is high (55%), according to Share of Ear® information from […]
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For the first time since Edison Research’s Share of Ear® study began tracking the growth of audio consumption in 2014, the total daily share of time spent listening on digital devices by those age 13+ in the U.S. has surpassed the share of time spent listening on traditional, more linear devices. Before the COVID-19 disruptions, 55% of the daily total share of time spent listening by […]
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Half of those age 13+ now begin their audio day at 8:30am; before COVID was 7:15am New data from the Edison Research Share of Ear® study, conducted during the period of COVID-19 disruptions, shows that people in the U.S. age 13 and older began listening to audio a full 75 minutes later on average, as compared to before […]
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How do the ever-increasing opportunities for music listening influence how people discover new music? Please join us on Thursday, July 16 at 1pm for the next installment in our Lunchtime Webinar series. Click here to register for the New Music Seekers: An Infinite Dial® Report webinar In this latest webinar, Edison Research VP Nicole Beniamini […]
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Twenty-five percent of Latinos in the U.S. are Monthly Podcast Listeners The first-ever Latino Podcast Listener Report released by Edison Research The Latino Podcast Listener Report from Edison Research finds that 25% of U.S. Latinos age 18+ have listened to a podcast in the last month, and 45% of U.S. Latinos age 18+ have ever listened to a podcast. The study also shows increases in podcast listening for over half of U.S. Latinos age 18+ since the outbreak of COVID-19. Click […]
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Most radio stations in the U.S. now can be heard online via a ‘stream’ in addition to over the air. Edison Research has been measuring the development of radio listening’s transition to the streaming environment ever since it began the Share of Ear® reports in 2014. In the latest Share of Ear update done in May 2020, and amidst the disruptions caused by COVID-19, streaming […]
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Somerville, N.J. (June 4, 2020) Edison Research today released the latest update of their Share of Ear® report to clients, based on interviews conducted during the middle of May, 2020. While most of the findings are exclusive to Share of Ear subscribers, Edison is releasing several interesting data points for the audio industry to consider since the data provides insight […]
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Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]
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