Heating up the airwaves
The Cincinnati Enquirer notes findings from the Arbitron and Edison Media Research’s study on radio listenership in Cincinnati area and the effect of Howard Stern’s move to Sirius Satellite Radio.
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The Cincinnati Enquirer notes findings from the Arbitron and Edison Media Research’s study on radio listenership in Cincinnati area and the effect of Howard Stern’s move to Sirius Satellite Radio.
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Sean Ross talks to the USA Today about the expanding trend of radio-format flips to All-Christmas music.
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Jason Hollins talks to the Washington Times about Sirius and XM Satellite Radio’s prospects.
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Sean Ross talks to MTV about how iPods, satellite radio, and Jack format and the likes are changing the radio.
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Top 40 radio was declared dead by the industry in 1982 and 1992, but it remains with us today. Country was pronounced dead by the consumer press in the late ’80s and again in the mid-’90s. Now Country is booming again and it’s Rock radio’s turn to be whispered about. But any student of format cycles knows that no format ever entirely loses its audience-even if owners freak out and move on to something else. But formats can become so fragmented in a given market that it looks like they’re faltering. Or the coalition audience that powers most format booms can move on.
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For just a moment last spring, the American buzz around Jack FM, Bob FM and their brethren was strong enough that a lot of programmers were in a hurry to throw out the radio rulebook altogether, which often meant substituting a just as rigid set of new rules. Now, it’s clear that the Classic Hits/Hot AC hybrid will be successful in some markets and less so than others, and that there’s no one right way to do the format.
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In the Detroit Free Press, Sean Ross reports the top 5 most-loved songs as tested with women 30-49 around the country last yule.
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The PR Web quotes key findings from the Arbitron/Edison Media Research study on Internet radio listenership.
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The Conneticut Business News Journal notes findings from the Arbitron and Edison Media Research’s study on Internet radio audience.
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For nearly 20 years, some broadcasters have been talking about dropping spots and selling sponsorships only. Now, three Eastern Long Island, N.Y., stations are trying just that–billing their jockless “FM Channel Casting” as a way to compete with spotless satellite radio. But will the economics work? Does going jockless mean competing with satellite and iPods or capitulating to them? And will listeners accept even four short spots as “commercial free”?
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Sean Ross comments to the San Diego Union Tribune about the decreasing number of oldies radio stations as station owners try to attract younger audiences.
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The Rocky Mount Telegram notes key findings from Arbitron and Edison Media Research’s recent study on listeners’ perception of the number and placement of radio commercials.
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