Last fall, three Eastern Long Island, N.Y., stations briefly tried swapping out spots in favor of sponsorships. That idea had too much appeal not to come back and last week, heritage Modern Rocker WFNX Boston announced that it was trading spots for a 40-day sponsorship by Snapple. How does it sound?
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Two months ago, consultant Alan Burns announced his new “Movin’” format, essentially a newer Jammin’ Oldies for listeners who grew up with more rhythm than rock on the Top 40 stations of the late ’80s/early ’90s. Now the format has its first affiliate, the former KLSY Seattle.
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Larry Rosin talks to Media Post about strong AM/FM radio listening despite increasing awareness and use of digital broadcast platforms.
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Sean Ross comments to the New York Times on CBS Radio’s plan to replace David Lee Roth with Opie and Anthony.
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It has become the single biggest cliche of midday radio–the battle between jocks and the contest winner who can’t scream at the office. Sometimes jocks turn abusive, at the very least, they manage to point out at length just how unexcited listeners are about your radio station. So how can stations better handle their workplace winners?
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Edison Media Research and Arbitron’s new study on digital broadcast platforms such as Internet radio, satellite radio, HD and podcasting is quoted in the Media Post.
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The Radio Ink is quoting Edison Media Research and Arbitron’s new study on the proliferation of Internet and satellite radio and steady time spent listening (TSL) to terrestrial radio.
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Edison Media Research and Arbitron’s new study on Internet radio listenership is quoted in the Billboard Radio Monitor.
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Edison Media Research and Arbitron’s new study on the awareness of satellite radio is quoted in the Billboard Radio Monitor.
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Rock radio has been struggling for a while now, with many markets in the US going from “x” rock stations to “x-1.” Some consultants I work with note that the product has been weak, and there are certainly a lot of “active rock” stations that have cut their current category to almost nonexistent in response. While this is certainly a contributing factor, there are deeper sociological forces affecting radio, and in particular, radio for men, than go beyond what records are being played.
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“Women who rock” were the swing vote when Rock radio overtook Top 40 in the early ’80s. They were there for the
“New Rock Revolution” of 1994 and the birth of Modern AC a few years later. So with Hot AC in a state of transition, where are the women who rock now? They may be at Country radio – their destination in the early ’90s. Or at Bob- and Jack-FM, even those listeners who seem too young for a ’80s-centered format.
