Entries by Edison Research

Latino Podcast Listener Report guarda la fecha

La primera investigación exhaustiva sobre los oyentes latinos de podcasts en los Estados Unidos el – Latino Podcast Listener Report – se presentará en inglés y en español el martes, 30 de junio a la 1pm EDT/5pm GMT en inglés y a las 2pm EDT/6pm GMT en español. El estudio fue realizado por Edison Research y patrocinado por Adonde Media, Lantigua Williams & Co., Libsyn, NPR y Pandora.  Un 61% de los latinos estadounidenses mayores de 18 años están familiarizados con […]

Share of time spent listening to audio at home in the U.S. increases 44% during COVID-19 disruption

Somerville, N.J. (June 4, 2020) Edison Research today released the latest update of their Share of Ear® report to clients, based on interviews conducted during the middle of May, 2020.    While most of the findings are exclusive to Share of Ear subscribers, Edison is releasing several interesting data points for the audio industry to consider since the data provides insight […]

Podcast Consumption in Australia Being Driven By Those Age 35-54

Whether it’s applying photo filters on Snapchat or sharing playlists on Spotify, new media behaviors are typically embraced by younger, more tech-savvy consumers first. Once a medium has become mainstream for the younger generation, it usually begins to trickle up to the older age groups. It is common for teenagers to introduce their parents to […]

Edison Research U.S Top 10 Podcast Ranker Q1 2020

  We are pleased to announce the Edison Research U.S. Top Ten Podcast ranker for Q1 2020, from our subscription product, the Podcast Consumer Tracker (PCT). The Podcast Consumer Tracker is the only comprehensive and all-inclusive study of the reach of podcast networks and shows in America. The ranker lists the top ten podcasts in […]