Company News · November 15, 2001
What Advertisers Really Think About Radio
By Edison Research
We asked European advertisers how radio measures up to other mediums when it comes to advertising effectiveness. Learn what they told us and how you can use this information to increase revenues at your station. This study was presented at the NAB European Radio Conference.
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We asked European advertisers how radio measures up to other mediums when it comes to advertising effectiveness. Learn what they told us and how you can use this information to increase revenues at your station. This study was presented at the NAB European Radio Conference.