This report was originally delivered at the Corporate Podcasting Summit in London, UK on March 19th, 2007. The data is derived from the upcoming Arbitron/Edison Media Research Internet and Multimedia 2007 Study, and updates the first Podcasting study with new questions and new trends in podcast consumption.
Among the highlights:
- Awareness of the term, “Podcasting,” increased from 22% to 37%
- Persons who had ‘ever’ listened to an audio podcast rose from 11% to 13%
- Persons who had ‘ever’ watched a video podcast rose from 10% to 11%
The full presentation includes data on Internet habits, social networking and purchase behavior. For a deeper examination of the issues raised by this data, don’t miss Tom Webster’s analysis of these important new podcast statistics.
Download the Presentation Slides here
Read Tom Webster’s Analysis here