The State of Google+, One Year In

I will admit to not being a huge user of Google+, but I am a user. I bet that is true for many of you, as well. This week marks the one-year anniversary of Google’s social platform, and there have been varying assessments of its success and/or failure. In our recent update to The Social Habit research series, we showed some figures on the current adoption of Google+, and I found them eye-opening. Here is how the usage of Google+ ranks among some other popular social platforms with Americans 12+:

 

 

So, as of early 2012 (when this study was fielded,) 8% of Americans 12+ (well over 20 million people) had ever used Google+.  That puts it just a bit smaller than Twitter (10%) and LinkedIn (13%) in terms of penetration, which I would argue is a solid debut. In fact, just to put that 8% into context, here is the growth of Twitter over the past five years, as tracked by our Edison/Arbitron Internet and Multimedia Research Series of Americans 12+:

2008: <1%

2009: 2%

2010: 7%

2011: 8%

2012: 10%

It took Twitter at least 4 years to get to 8%; Google+ did it in a few months. And here’s the thing about usage: Google+ isn’t like most social networks in that they don’t require you to “use” the service everyday to get your eyeballs. That isn’t really the game. Once you signed up for Google+, you pretty much did all Google needed you to do–tie your demographic/profile information to your search activities. Once you did that, it really doesn’t matter how much or little you use the service–your profile data is being factored and figured into every Google search you do, and your search results are influencing–and being influenced by–your friends.

To invoke the name of a sub-premium line of Day Care facilities I once wanted to introduce, that’s “a pretty good start.”

How much do you use Google+–and how much do you think it influences what you see and share online?

 

11 replies
  1. Raymond Duke
    Raymond Duke says:

    I check my Google+ just as much as I check my Facebook
    and Twitter accounts. As far as how it influences what I
    see and share online, it only does as much as I allow it to.
    G+ has a high level of customization so I can put my content
    into “Academic” circles and “Funny cat pictures” circles.

    Disclaimer: I don’t actually have a funny cat picture circle.

    When it comes to sharing, I find that g+ is more engaging.
    So, if I am looking to have a conversation with like minded individuals about a topic, I know I can count on G+ to be there for me.

    But, for all of what I said to happen, the control of
    influence and interactivity of content sharing, it comes
    to how you USE Google+. It is an interesting platform that
    I would prefer my family and friends that are stuck on FB
    to use more. I am happy to say that several are making
    within the process of transition.

    Reply
  2. Kathi Browne
    Kathi Browne says:

    I love that Google+ doesn’t require me to post every day in order to remain seen (like some other social platforms that will remain nameless). The informative posts, hangouts, and scheduled events just meld into my lifestyle as communication and connecting tools. I use it when I need it… which is getting more frequent every day.

    Reply

Trackbacks & Pingbacks

  1. [...] 84. Sólo el 8% de los estadounidenses mayores de 12 años tiene cuenta en Google +. (fuente: Edison Research) 85. La industria del automóvil tiene 2,7 millones de usuarios en sus círculos en Google+, frente [...]

  2. [...] 84. Sólo el 8% de los estadounidenses mayores de 12 años tiene cuenta en Google +. (fuente: Edison Research) 85. La industria del automóvil tiene 2,7 millones de usuarios en sus círculos en Google+, frente [...]

  3. [...] de 2012. (fonte: Bright Edge) 84. Apenas 8% dos Americans 12+ tem uma página no Google+. (fonte: Edison Research) 85. A indústria automotiva tem 2.7 milhões de membros em círculos no Google+, comparado aos 1.9 [...]

  4. [...] (source: Bright Edge)84. Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research)85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and [...]

  5. [...] (source: Bright Edge) 84. Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research) 85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and [...]

  6. [...] from 5% in February 2012. (Bright Edge) 84. Only 8% of Americans 12+ have a Google+ profile page. (Edison Research) 85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and [...]

  7. [...] Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research) [...]

  8. [...] (source: Bright Edge) 84. Only 8 percent of Americans 12+ have a Google+ profile page. (source: Edison Research) 85. The automotive industry has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and [...]

  9. [...] 2012. (source: Bright Edge) 84. Only 8 percent of Americans 12+ have a Google+ form page. (source: Edison Research) 85. The automotive attention has 2.7MM circlers on Google+, compared to 1.9MM for electronics, and [...]

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