Smartphone Owners Index Higher For Frequent Social Media Usage

While 28% of Americans 12+ say they check their social networking sites and services “several times per day,” that number rises to 39% of U.S. Smartphone users.

Smartphone Social Usage

These data points were taken from The Infinite Dial 2014, from Edison Research and Triton Digital. The full study is available here, or on Slideshare.

How the Survey was Conducted:  A total of 2,023 persons were interviewed to investigate Americans’ use of digital platforms and new media.  From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

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