Internet & Multimedia 2005: The On-Demand Media Consumer

How have users of iPods or other forms of on-demand audio changed their radio listening habits? Will Howard Stern help satellite radio achieve traction? Those are just a few of the questions answered in Edison Media Research and Arbitron’s new study: “Internet & Multimedia 2005: The On-Demand Media Consumer.”
This major new study, the thirteenth of the series, examines the On-Demand media lifestyle, focusing on new devices and services that allow Americans to exercise more control over the media they consume including DVRs, portable MP3 players and other On-Demand technologies. Also included is the latest data on Internet audio and video usage, and the effect on traditional media usage; awareness and usage of satellite media, other On-Demand devices and more.


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