Company News · March 5, 2012

Edison Conducts Arizona and Michigan Primary Exit Polls; Romney Declared Winner In Both

By Tom Webster

On Feburary 28, 2012, Edison polled 2535 Republican Primary voters in Arizona and 2,200 Republican Primary voters in Michigan to determine their candidate choice and the reasons for their preference. These figures also include 601 telephone interviews in Arizona of absentee/early voters and 412 telephone interviews in Michigan of absentee/early voters. Our Exit Polls, conducted on behalf of the National Election Pool (NEP), showed Mitt Romney to be the winner in both states, with Rick Santorum finishing second.

Republican Turnout in Arizona was an estimated 530,000 voters, with 997,172 total voters in Michigan. Edison’s election team polled 30 polling locations in each state, and our exit polls were used to determine key information from voters, including demographic data, important issues and the “electability” of the various candidates. Edison’s election team captured, processed and analyzed thousands of data points within the short duration of the primary and enabled our member clients and subscribers real-time access to in-depth analysis of the Arizona and Michigan results.