Edison will be premiering a brand new research report tomorrow in this space on the “Daily Deals” space–those services from companies like Groupon, Living Social and Gilt–from a national, representative survey of Americans 12+. We’ll examine who is using these services and why, and what the potential ramifications and opportunities are for brands.
You can download the study right here on Thursday, April 19th at 3:00 PM (Eastern Time). I’ll also be trying something a little different, and presenting the study live at 2:30 on a Slideshare Zipcast at this link. No signup is necessary–call it “office hours,” rather than a formal webinar–and I’m hoping that it will be an interactive presentation.
So a chance to hear brand new research on the Daily Deals space AND chat about it? Sounds like a win-win.