Meyn PANJAAPOR President

Edison’s Mary Meyn, PANJAAPOR’s new President

Edison Research is pleased to announce that Vice President Mary Meyn is the new President of PANJAAPOR, the Pennsylvania-New Jersey chapter of the American Association for Public Opinion Research (AAPOR). Meyn will lead the Executive Council during the 2018-2019 term.

“I’m proud of PANJAAPOR’s success and contributions to the AAPOR community.  I look forward to another year of engaging programming and collaboration with colleagues,” said Meyn.

Other Edison Research staffers are continuing on the PANJAAPOR Executive Council but in newly-elected positions for the 2018-2019 term:

Treasurer, Kevin Lubin

Associate Communications Chair, Amanda Marziliano

Membership Chair, Lauren Charles

PANJAAPOR logo

PANJAAPOR provides opportunities for Pennsylvania, New Jersey, and other regional public opinion researchers to come together and exchange ideas, network, and provide professional support to new members of our community. PANJAAPOR hosts quarterly educational and networking events for members. Locations alternate between Princeton and Philadelphia.

 

 

Save the date: The Smart Audio Report from NPR and Edison Research

Click here to register for the Smart Audio Report Spring 2018 from NPR and Edison Research

With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream.

New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18, also reveals opportunities across industries – from publishing and tech to products and services.

Key findings include:

  • For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time
  • While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products and shopping
  • Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements and sponsor or underwriter announcements during public radio

Join NPR and Edison Research July 18 for a first look at all of the Spring 2018 data. Access previous releases from The Smart Audio Report via npr.org/smartaudio.

 

Podcasting’s Next Frontier: 100 Million Listeners. Podcast Movement Keynote

Edison Research, the leading research company in digital audio, will be unveiling the results of a new study on Podcasting in a keynote address on July 24 at Podcast Movement in Philadelphia, PA. “Podcasting’s Next Frontier: 100 Million Listeners”, presented by Edison’s Senior Vice President Tom Webster, will provide a research-based road map for the podcasting industry to grow audience and increase exposure to podcasts.

Edison has been researching Podcasting for over 13 years, and has produced the industry’s leading research reports, including The Infinite Dial (in partnership with Triton Digital) and the annual Podcast Consumer report. This year, Edison will provide Podcast Movement attendees with a look at the tens of millions of Americans who say they know what podcasting is, but haven’t (yet) become regular listeners to the medium. The presentation will include all new qualitative and quantitative research, along with some definitive action steps for attendees to start increasing their audience immediately.

“We are thrilled to once again be given the keynote stage at Podcast Movement, which has really become the premier event in the space,” said Tom Webster, Edison’s Senior Vice President. “It has been our great privilege to serve the podcast industry for the last 13 years, and we are committed to providing podcast producers with the highest quality information and insights to prepare them for the future.”

“Podcasting’s Next Frontier: 100 Million Listeners” will be delivered at 3:15 p.m. on July 24 at Podcast Movement in Philadelphia, and the underlying research will be released on July 25.

Click here to register for Podcast Movement 2018 

 

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institute, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, SiriusXM Radio, and Univision Communications. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe.

Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election.  Edison conducts more than 100,000 interviews in a single day for this project. For the 2018 and 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.

Edison Celebrates Ribbon-Cutting at 14 W. Cliff

The campus at Edison Research in Somerville, NJ just doubled in size to accommodate the company’s significant growth in election, consumer, and audio research.

On June 20, President Larry Rosin and Executive Vice President Joe Lenski, co-founders of Edison Research, officially opened the new location at 14 W. Cliff Street in Somerville, NJ. The new location is joined via courtyard to the existing Edison offices at 6 W. Cliff Street, to complete the campus.

In mid-2017, Edison was awarded the sole contract to provide vote count data for every county in the US to the National Election Pool. Many of the company’s new hires, as well as much of the additional space, will be dedicated to that effort. Edison Research has been the sole provider of exit polling data to the National Election Pool since 2003, so the addition of vote count data is a marked increase in election-day involvement.

In addition, Edison is expanding its digital audio portfolio, as the company has seen significant growth in research engagements in Podcasting, Streaming Audio, and the syndicated Share of Ear® research series. Earlier this year, Edison announced this expansion, along with several key promotions.

Executive Vice President Joe Lenski and President Larry Rosin cut the ribbon at 14 W. Cliff St.

 

 

 

 

 

Sexual Harassment in the Workplace 2018

To view and download complete study: Sexual Harassment in the Workplace: #metoo, Women, Men, and the Gig Economy

Twenty-one percent of Americans say they have experienced sexual harassment in the workplace: 27% of women and 14% of men say they have experienced sexual harassment at work. Among the 24% of Americans working in the gig economy, 30% of them say they have experienced sexual harassment at work. These are some of the many findings from the recently released Sexual Harassment in the Workplace: #metoo, Women, Men, and the Gig Economy report from the Marketplace-Edison Research Poll.

In early 2018, shortly after the #metoo movement gained momentum, Edison Research and Marketplace fielded the latest iteration of the Marketplace-Edison Research poll. This study asked a module of questions about sexual harassment in the workplace, and the results provide valuable insights into this issue among American workers.

“The Marketplace-Edison Research Poll has provided unique insights into the lives of the American population for several years, and we recognize the importance of addressing this issue through the survey for the first time,” said Edison Research President Larry Rosin.

Other key findings include:

  • Among those who have experienced sexual harassment at work, 50% of women and 64% of men agree that the harassment in the workplace hurt their career.
  • Fifty-two percent of those who have experienced sexual harassment in the workplace say they made a job change because of the harassment. Forty-six percent of women and 64% of men agree they changed jobs because of sexual harassment at work.
  • Only 25% of women who experienced sexual harassment in the workplace strongly agree they could report an incident to their employers without fear. Forty-one percent of men who experienced sexual harassment in the workplace strongly agree they could report an incident to their employers without fear.
  • Of those who have experienced sexual harassment in the workplace, women are less likely than men to strongly agree that the incident was handled properly by their employer. Only 30% of women and 53% of men strongly agree that their employer handled the incident properly.
  • Those in rural areas are more likely to have experienced incidents of sexual harassment at work than those in other areas. Twenty-six percent of those in rural areas, compared to 21% in urban and 18% in suburban areas, have been sexually harassed at work.

How the study was conducted:
Edison Research conducted a national survey of the United States population aged 18 and older. There were 1,044 interviews conducted via landline phone, cell phone, and online. Interviews specific to the topic of sexual harassment were conducted from February 14, 2018 to February 20, 2018.

About Edison Research:
Edison Research (www.edisonresearch.com) conducts survey research and provides strategic information to a broad array of commercial clients, governments and NGOs, including AMC Theatres, The Brookings Institution, Disney, The Gates Foundation, Google, the U.S. International Broadcasting Bureau, Oracle, Pandora, The Pew Research Center, Samsung, Spotify, Sirius XM Radio, and Univision Communications. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe.

Since 2004, Edison Research has been the sole provider of Election Day data to the National Election Pool, conducting exit polls and collecting precinct vote returns to project and analyze results for every major presidential primary and general election. Edison conducts more than 100,000 interviews in a single day for this project. For the 2018 and 2020 U.S. elections, Edison will provide exit polls and will tabulate the national vote across every county in the United States for ABC News, CBS News, CNN and NBC News.