It’s an exciting time to be a part of the out-of-home industry as it continues to flourish and expand. Edison has been conducting research for digital out-of-home clients for over a decade.
By joining the The Digital Place Based Advertising Association (DPAA), we plan to share our expertise and continue to help companies to research, learn and grow. In collaborating with advertisers, agencies and DOOH networks, we can promote the effectiveness of digital place-based advertising. Whether by advertising effectiveness studies, customer experience and engagement studies or audience estimates, we can provide information and analysis for confident buying and planning through valid research using industry-wide standards.
Thanks to our fellow DPAA members for the warm welcome at last night’s quarterly meeting. A press release from DPAA is here. If you are interested in leaning more about Edison’s out-of-home work, check it out here.