2015_Monthly_Online_Radio_Listening

Monthly Online Radio Listeners Now Exceed Half The Population 12+

2015_Monthly_Online_Radio_Listening

For the first time since we started tracking Internet behaviors in 1998, a majority of Americans 12+ have listened in the last month to some kind of online radio (including Internet-only streaming services, like Pandora or Spotify, and the online streams of AM/FM radio stations.) According to the 2015 Infinite Dial study, 53% of Americans 12+ are monthly listeners of Online radio, or approximately 143 million people.

These and other insights about media, technology, mobile, podcasting and more will be unveiled next Wednesday, when Edison Research and Triton Digital present the 2015 Infinite Dial webinar. We’ll be breaking down the online radio numbers by demographics and other key information. You’ll want to be there.

Register for The Infinite Dial 2015 today!

How the Study was Conducted

A total of 2002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 9, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews. Interviews were conducted in English or Spanish as appropriate.

12-24 social media usage

Social Media Platform Usage: Americans 12-24

12-24 social media usage

 

The Infinite Dial has been tracking social media usage since 2006, and has tracked the shifting usage of various platforms from MySpace to WhatsApp over the past 10 studies. The 2015 Infinite Dial study will be premiering next Wednesday, March 4th, with a whole new section of updated social media statistics, but we thought we’d give you a preview of one particularly fast-moving segment of social users: the 12-24 demographic.

The graph above shows various social media platforms in the order of their usage by Americans 12+ (for the exact numbers, you’ll have to register!), but the usages listed are for 12-24-year-olds. A few things are readily apparent:

  • Facebook is by no means “dead” with young Americans (we will review their frequency of usage next Wednesday)
  • Mobile social networks are now a majority activity with this age group
  • 12-24s (and especially teens) are sharing mobile images–and, thus, experiences.

These and other insights about media, technology, mobile, podcasting and more will be unveiled next Wednesday, when Edison Research and Triton Digital present the 2015 Infinite Dial webinar. You’ll want to be there.

Register for The Infinite Dial 2015 today!

How the Study was Conducted

A total of 2002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 9, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews. Interviews were conducted in English or Spanish as appropriate.

crs2

Country Fans Are “Morning People,” So What Do They Want In Mornings?

wake me up crs 2015

Edison Research will once again present findings of an extensive research study at Country Radio Seminar 2015, scheduled for Feb. 26 at 11 a.m. at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick will present the study.

Country music listeners are describing themselves as “morning people” in greater numbers than the overall population, according to a new study from Edison Research. Country fans also say they are in a consistently better-than-average mood throughout the morning. How to appeal to those happy, active Country fans will be the focus of the dynamic presentation on the 26th.

The new study is the latest in a series of acclaimed Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their morning habits and media usage, as well as conducting dozens of one-on-one interviews in three different markets. The result is a groundbreaking look at listeners’ needs, habits, and media usage, broken out in half-hour increments.

The 2015 CRS research presentation delves into major issues, such as in-car usage, radio ownership, the need for service elements, and favorite morning show topics and features, but also into the small details of listeners’ morning routines. Broadcasters have always asked their morning talent to focus on the “typical” listener’s lifestyle; this study will give them more information than ever with which to do that.

Edison is a leader in research to the radio and audio business, both at the station and group owner level and with its industry-wide studies. “In the past, we’ve delved into in-car and at-work listening,” says Edison president Larry Rosin. “We’re very excited that CRS has made it possible to offer the same level of insight about mornings.

“Country fans are excited to take on the day,” added Rosin. “And we are excited to give programmers the information they need to take on radio’s challenges in the morning, especially when there is so much competition for radio’s time.”

To register for CRS 2015, please visit www.crb.org or contact the CRS offices today. The current registration rate for the three-day event is $599.

About Edison Research: Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups, including Entercom, Emmis, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2015 will be held Feb. 25-27, 2015. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter (Hashtag #CRS2015).

2015 Monthly Podcast Listening

Monthly Podcast Listeners Grow To 46 Million Americans 12+

2015 Monthly Podcast Listening

 

In our upcoming 2015 edition of The Infinite Dial, we will be featuring an expanded section on Podcasting, a medium that we have been researching in this series for a decade. This year we are able to report that the percentage of Americans 12+ who have listened to at least one podcast in the past month has risen from 15% to 17%, or an estimated 46 million people.

These and other new insights on media, technology, and consumer behavior will be unveiled on March 4th, when The Infinite Dial 2015 webcast premieres, co-hosted by Tom Webster from Edison Research and Mike Agovino from Triton Digital.

Register for The Infinite Dial 2015 today!

How the Study was Conducted

A total of 2002 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 6 to February 9, 2015, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 900 cell phone interviews. Interviews were conducted in English or Spanish as appropriate.