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2016 Exit Poll Coverage

In 2016, Edison Research will once again serve as the exclusive provider of exit polling data for the 2016 General Election. In addition, Edison will be providing exit polling data for the following primaries and caucuses:

February 1, 2016: Iowa Caucuses

February 9, 2016: New Hampshire Primary

February 20, 2016: South Carolina Republican Primary, Nevada Democratic Caucuses

February 23, 2016: Nevada Republican Caucuses

February 27, 2016: South Carolina Democratic Primary

March 1, 2016: Alabama, Arkansas, Georgia, Massachusetts, Oklahoma, Tennessee, Texas, Vermont & Virginia Primaries

March 8, 2016: Michigan & Mississippi Primaries

March 15, 2016: Florida, Illinois, Missouri, North Carolina & Ohio Primaries

This list is subject to change. For information on subscribing to the 2016 Exit Polls, contact subscriber sales here.


No Tricks, Just Treats for Mom this Halloween

By: Laura Silvia

Halloween. All Hallows’ Eve. It is right around the corner, and as it gets closer, the anticipation is building for children and parents alike. Children are excited to dress up, to see their friends’ costumes, to attend Halloween-themed events, and most importantly to score some treats!

Speaking of treats, Jimmy Kimmel famously compiled videos of parents telling their children they ate all of their Halloween candy. The parents were joking, of course, but The Research Moms have the data to prove that moms do in fact sneak some of their children’s Halloween treats. Nearly three-quarters (72%) of our moms surveyed admitted to this, and that number jumps to 79% among moms with kids age 4 and younger.

Moms and treats

In addition to anticipating some treats, moms are also preparing their children’s costumes. Some are putting the finishing touches on homemade costumes, others are making sure that the costumes they have fit just right, and still others may be scrambling to purchase – or make – something last minute.

The Research Moms asked our sample of moms which kind of costume their children were most likely to wear, and found that children who dress up for Halloween are most likely to wear a store-bought costume.  Two thirds of moms whose children dress up for Halloween head to the store, compared to the 22% who said their children are likely to wear a creative homemade costume. Another 10% said they’d use a hand-me-down from someone else for their child while just 2% would go the route of a quick no-frills homemade costume.  Interestingly, stay-at-home moms are more likely (71%) to purchase a store-bought costume, and working moms are more likely (23%) to say their children will wear a creative homemade costume.  Children of working moms are also more likely to wear a hand-me-down (12%).

So, moms: get out to the store and buy that costume, or work to finish up that homemade costume masterpiece, and in a few days you can kick back and enjoy that hard-earned piece of Halloween candy (and maybe let the kids enjoy some, too).


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Sticky Wages

One of the things we have learned in our new collaborative study, the Marketplace-Edison Research Poll, is that one of the contributors to the “Economic Anxiety Index” we released is the fact that wages are “stickier” than they have been in a while. As Marketplace reported today, there were years in the 80’s and 90’s where double-digit percentage increases in wages were common, but lately wages have been flat, and those that have received wage increases are likely getting bumps in the 3% range.

Even more notable is the distribution of those wages, as you can see in the graph below:
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For more on this phenomenon, read the full story at Marketplace.com.

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Marketplace-Edison Research Poll Finds Individual Economic Anxiety Even in Growing Economy

Despite the continued improvement in the U.S. economy, there’s still discontent among many Americans about their personal economic situations, according to a new poll from Marketplace and Edison Research. The results of that poll were released today and developed into the first-ever Marketplace-Edison Research Economic Anxiety Index.
Key findings

Among the more than 1,000 Americans surveyed:

  • More than one in four people are losing sleep over their current financial situation.
  • Sixty-three percent said they are sometimes or frequently anxious about their financial situation.
  • Forty-two percent said they feel stuck in their current financial situation.
  • Nearly two in five of those surveyed who have student loans don’t think those loans were worth it.

“The results of this poll show an interesting dynamic,” said Deborah Clark, Marketplace vice president and executive producer. “Data tell us that our economy is growing stronger every month, yet people feel like they’re continuing to struggle. People are losing sleep over worries about advancing their careers, finding work if they lose their jobs, paying the mortgage and making rent.”
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How those individual fears play out on the national scene when voters head to the polls next year is yet to be seen, but the Economic Anxiety Index – which will be released periodically throughout the election cycle – is an important metric of which the 2016 presidential candidates should take note. The Economic Anxiety Index, a scale from 0 to 100, was developed from the responses to poll questions about respondents’ own financial situations, their fears about job security, and their concerns about meeting their expenses. The higher the number, the more economic stress someone is feeling. The Economic Anxiety Index mean score across all demographics is 31, though it varies widely among subgroups.

“We at Edison Research are proud to partner with Marketplace on this unique inquiry into the economic and financial state of mind of the American public,” said Larry Rosin, president of Edison Research. “We worked together to find the answers to questions that have not been asked before and the results are enlightening.”

The “99 percent” is not created equal

While it’s common to hear about the gap between the one percent and all the rest, there are much more telling divisions, including salaried workers versus hourly workers. Among hourly workers, 32 percent say their financial situation causes lost sleep, compared to 17 percent among those who are paid a salary. Similarly, 43 percent of hourly workers feel stuck, while only 21 percent of salaried workers report feeling that way. The Economic Anxiety Index scores of those groups reflect that difference. Hourly workers have a mean Anxiety Index of 39, compared to 26 for salaried workers.

“This Anxiety Index confirmed something that we’ve seen in our reporting over the years: The economy is personal,” Clark said. “No matter what the jobs reports, housing index or other indicators say, the numbers that matter most are those that hit closest to home. As the election nears and we conduct additional polling, it will be interesting to see how these Anxiety Index numbers correlate with Americans’ political choices.”

Hope for opportunity amid worry

In spite of the deep anxiety felt by Americans across demographic groups, there remains a sense of optimism – that hard work is more important than luck in getting ahead and that the American Dream is still attainable. In fact, 72 percent of respondents believe that they have a fair opportunity to achieve the life they hope for.

Marketplace-Edison Research Poll Methodology

The Marketplace-Edison Research Poll is a national survey of Americans ages 18 years and older. A total of 1,016 respondents were interviewed with 501 interviews conducted by telephone and 515 interviews conducted online. Among the telephone interviews, 300 were conducted via a landline phone and 201 interviews conducted via a mobile phone so that the proper proportion of coverage of households in the United States that do not have a landline phone would be achieved. The landline and cell phone sample of phone numbers and the email addresses for the online survey were provided by Survey Sampling International (SSI). The average length of the telephone interviews was sixteen minutes. The interviews were conducted from September 8-18, 2015. The data was weighted to match the most recent United States population estimates from the U.S. Census Bureau for age, gender, race and region of the country. With a total sample size of 1,016 respondents, the calculated margin of error with a 95 percent confidence interval for results among the entire sample is +/- 3 percent. The calculated margins of error for results among smaller sub-groups are higher. The Economic Anxiety Index was developed from the survey responses.

About Edison Research

Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue. All of Edison Research’s industry studies can be found on the company’s website at www.edisonresearch.com and can be downloaded free of charge.

About Marketplace

Marketplace® is produced and distributed by American Public Media™ (APM), one of the largest producers and distributors of public radio programming in the world with a portfolio reaching 19 million listeners via nearly 1,000 radio stations nationwide each week. Produced in association with the University of Southern California, Marketplace® programs (Marketplace, Marketplace Weekend, Marketplace Morning Report and Marketplace Tech) are currently broadcast by nearly 800 public radio stations nationwide and heard by more than 12 million weekly listeners and Marketplace, the weekday evening program, is the largest business news program, on radio or TV, in the country. Marketplace’s digital audience is also robust, with more than 5 million podcast downloads and stream requests every month, on apps like iTunes, Slacker and TuneIn. Marketplace programs are noted for their timely, relevant and accessible coverage of business, economic and personal finance focusing on the latest business news both nationally and internationally, the global economy and wider events linked to the financial markets. For more information on Marketplace visit marketplace.org. Source: Data are copyright Nielsen Audio and StreamGuys. Data are estimates only.


Edison “Research Moms” present at Marketing to Moms conference

Health Media Network and The Research Moms of Edison Research teamed up to present “Moms Point of View at the Point of Care” at the Marketing to Moms conference in New York City on Tuesday, October 6, 2015. The presentation showcases data from a national research study that focused on the health journey of Moms with children age 2 and under.

Follow The Research Moms on Twitter @researchmoms or contact them at info@researchmoms.com.