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Share of Ear on Mobile Devices

One of the many ways that our Share of Ear studies help us understand the audio space is the ability to look at different parts of the space.  Recently someone asked me about what people listen to on mobile devices — and the good news is Share of Ear can answer this.  The graph below shows the Share of Ear on mobile devices, (which also includes iPods and tablets):

Share of Ear on mobile devices

With the smartphone ever a greater part of people’s lives, this will be one statistic we will be tracking closely as our studies roll out.

What's in the Bedroom?

WAKE ME UP: What’s in the Bedroom? (POST 5 IN SERIES)

With our new study “Wake Me Up,” commissioned by the Country Radio Seminar, we’ve been able to take a peek into the modern bedroom:

What's in the Bedroom?

It wasn’t long ago that having a television in your bedroom was considered a luxury. Today, more than half of Americans have a television in their room and only 13% are without a “screen” of any kind (Television, smartphone, tablet, laptop, or desktop computer). And while radio was surely once one of the top items found in the bedroom, it’s now just one in three who have one.

Our “always-connected” lifestyles leave little time for being idle – even where we sleep. More than half of Americans keep a smartphone in the bedroom, and one in four indicate that they check their phone for messages before even getting out of bed in the morning. With mobile devices becoming such integral parts of our lives, the battle for attention in our beds is now greater than ever before. And it’s a multi-screen landscape as well – according to our study, Americans have an average of two screens in the bedroom.

If you’re a producer of television or radio content, this means that the bed is one less place you have to yourselves in 2015 – simply providing the essentials like weather, traffic, and even news may not be enough in today’s mornings. 

How the study was conducted:
Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

 

Smartphone Slides AD

The Relationship Between Smartphones, Streaming, and Pandora

Three graphs from The Infinite Dial dataset (more here) show the near-perfect correlation between the rise in smartphone ownership and streaming audio consumption:

Smartphone Slides AB

In fact, prior to widespread smartphone adoption, streaming audio had reached a brief plateau, as this graph indicates:

Smartphone Slides AC

Finally, nowhere is that correlation more evident than in the relationship between smartphone ownership and usage of Pandora, the leading streaming audio service:

Smartphone Slides AD

For more on this fascinating correlation, see Larry Rosin’s article here.

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WAKE ME UP: Slow to Rise

Thanks to the Country Radio Seminar commissioned study “Wake Me Up,” Edison Research has been able to provide new tidbits about the morning habits of Americans.

So far we know how many Americans are “morning people”,  when people wake up and what wakes them.  But what do they DO once they’re awake?  The overwhelming majority of people, surprisingly, stay in bed.

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And not only do they stay in bed – they stay in bed for a while.

 

 

 

 

crs4 time in bed

 

 

 

The average person spends 13 minutes in bed after waking up in the morning.

 

 

 

 

crs4 more than 30 mins

 

 

11% told us they stay in bed for more than 30 minutes!

 

 

 

 

Over the next few entries in this series, we will dig into what people do in the morning – both in bed and out. Stay tuned!

  

How the study was conducted:

Edison conducted a national online survey of 1,550 respondents age 18-54 in January 2015.

 

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.