The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
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See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Infinite Dial 2021 – Save the Date
Edison Research and Triton Digital® present the 24th year of The Infinite Dial® The Infinite Dial® 2021 from Edison Research and Triton Digital® is slated to take place on Thursday, March 11th at 2 PM ET, and registration is now open. Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market […]
Radio Listener Profiles: An Infinite Dial Report
Radio listeners in the U.S. can’t be characterized as a monolith as each format has listeners with different audio behaviors. New, format-specific findings on radio listeners were released today in the webinar “Radio Format Profiles: An Infinite Dial® Study” presented by Laura Ivey, Director of Research at Edison Research. Data from The Infinite Dial®, an […]
New-Music Seekers: An Infinite Dial Report
Twenty-four percent of Americans age 12+ say that it is “very important” for them to learn about and stay up–to–date with music, according to new research released from The Infinite Dial® study from Edison Research and Triton Digital®. Click here to download the New Music Seekers: An Infinite Dial Report Findings from never-before-seen research debuted in a webinar, New Music Seekers: An […]
YouTube “Listening” Decreases in 2020
Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research. Known as the birthplace of the eponymous YouTube star as well as many a viral challenge, YouTube also functionally serves as a […]