The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2021 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial 2020 Australia

Radio Listening in Australia is Resilient; Podcast, Online Audio Listening Grows Click here to download The Infinite Dial 2020 Australia Scroll down to view The Infinite Dial 2020 webinar The audio landscape in Australia is defined by growth in internet-only audio listening and podcast listening, while traditional radio listening remains strong. These findings are part of The Infinite Dial® Australia 2020, a comprehensive study of digital media behavior in Australia released today by […]

Lunchtime Webinar Series: Inside the Infinite Dial

Yesterday we presented Edison Research’s first installment in our Lunchtime Webinar Series, Inside the Infinite Dial: How Edison Research Leverages Original Research Into Award-Winning Thought Leadership. Edison Research SVP Tom Webster gave attendees a look behind the curtain at the evolution of The Infinite Dial through a content marketing lens. The complete webinar is now […]

The Infinite Dial 2020

Monthly Podcast Listening Now at 37%   The Click here to download The Infinite Dial® 2020 U.S. from Edison Research and Triton Digital Scroll down to view The Infinite Dial® 2020 webinar. More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® […]

Two-Thirds of Americans Have at Least One Radio in Their Home

New information from the Infinite Dial 2020® from Edison Research and Triton Digital shows that 68% of all Americans say they have at least one radio in their home. The average home now has 1.5 radios, down from double that number in 2008. The trend over the last 12 years shows a consistent diminution in the hardware unit – the radio receiver – from American homes. In 2008, only 4% […]