The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
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See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Infinite Dial 2021 Australia — Save the Date
The Infinite Dial® 2021 Australia, the annual comprehensive study of Australians’ digital media behavior, is slated to debut via webinar at 11am (AEST) on Wednesday 28 April 2021 (9pm ET on Tuesday, 27 April 2021). Presented by Larry Rosin (President, Edison Research), the 30-minute webinar will provide a detailed insight into Australians’ current digital media behavior including online audio, radio, podcast listening, smart speaker ownership, social media usage, and more. Rosin will break down the latest […]
The Infinite Dial 2021
Eighty Million Americans Listen to Podcasts Weekly with Most Diverse Audience Ever; Online Audio Listening and Smart Speaker Ownership Show Continued Growth Click here to download The Infinite Dial 2021 Click here for The State of Podcast Listening for 2021: Podcasting Finds a Way, from The Infinite Dial 2021 Scroll down to view a recording of The Infinite Dial 2021 Podcasting continues its significant and steady growth while its overall audience is more diverse than […]
The Infinite Dial 2021 – Save the Date
Edison Research and Triton Digital® present the 24th year of The Infinite Dial® The Infinite Dial® 2021 from Edison Research and Triton Digital® is slated to take place on Thursday, March 11th at 2 PM ET, and registration is now open. Presenters Tom Webster (Senior Vice President, Edison Research) and John Rosso (President of Market […]
Radio Listener Profiles: An Infinite Dial Report
Radio listeners in the U.S. can’t be characterized as a monolith as each format has listeners with different audio behaviors. New, format-specific findings on radio listeners were released today in the webinar “Radio Format Profiles: An Infinite Dial® Study” presented by Laura Ivey, Director of Research at Edison Research. Data from The Infinite Dial®, an […]