The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

Click here for the 2019 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial® Canada 2019

Robust Growth in Smart Speaker Ownership and Podcast Listening Click here to download The Infinite Dial® Canada 2019 Over one-quarter of Canadians 18+ now own a smart speaker, and 36% of Canadians 18+ are now monthly podcast listeners, according to The Infinite Dial® 2019 Canada report, a comprehensive study of digital media behavior in Canada […]

The Infinite Dial® Australia 2019

Strong Growth in Online Audio, Smart Speakers and Monthly Podcast Listening Click here to download The Infinite Dial 2019® Australia More Australians than ever are using online audio services, and are now consuming audio online for more than eleven hours per week. These are two of the many findings from The Infinite Dial 2019 Australia, […]

Moms and Media 2019

Moms and Media 2019

Click here to download Moms and Media 2019  Moms and Media 2019 revealed continued interest in devices both new and old, heavy internet usage and social media engagement. With data points drawn from the Infinite Dial® series from Edison Research and Triton Digital, the latest installment of Moms and Media shows how Moms in the […]

Netflix’s Bird Box Reached 32% of Online Americans; Over 84 Million People

The characters in Netflix’s record-setting movie Bird Box may have had to shield their eyes to avoid certain demise, but the stats around just how many people saw the movie need to be seen to be believed. New data from the most recent release of  The 2019 Infinite Dial Study by Edison Research and Triton […]