The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
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The Infinite Dial Frequently Asked Questions
Q: What is The Infinite Dial®? A: The Infinite Dial from Edison Research is the longest-running survey of digital media consumer behavior in America. The annual reports in this series have covered a wide range of digital media and topics since 1998. The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers […]
The Infinite Dial 2022 South Africa
Click here to download The Infinite Dial 2022 South Africa Scroll down to view a replay of the webinar. Monthly online audio consumption in South Africa has increased 56% over the last two years among the major metropolitan commercial population age 15 and older — use of online audio has grown from 39% in 2019 […]
The Infinite Dial South Africa — Save the Date
The Infinite Dial® South Africa, the leading study on digital audio from Edison Research, will be presented in a webinar on Thursday, February 24 at 7am ET/2pm SAST. This second iteration of what has become a global benchmark to compare digital media consumption trends is once again commissioned by the National Association of Broadcasters South […]
The Infinite Dial 2022 — Save the Date
We are pleased to announce the next edition of The Infinite Dial will debut on Wednesday, March 23rd at 2pm ET in a live event to be held in Los Angeles at Podcast Movement: Evolutions, and streamed online. Edison Research welcomes new partners Wondery and ART19 as the official sponsors of The Infinite Dial® 2022. […]