The Infinite Dial

The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Among the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2022 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

Monthly Podcast Listeners Grow To 46 Million Americans 12+

  In our upcoming 2015 edition of The Infinite Dial, we will be featuring an expanded section on Podcasting, a medium that we have been researching in this series for a decade. This year we are able to report that the percentage of Americans 12+ who have listened to at least one podcast in the […]

“Infinite Dial 2014” Format Report: Nearly Two-Thirds of CHR Radio P1s Listen to Online Radio Weekly

Somerville, New Jersey — June 17, 2014 — Sixty-four percent of P1 listeners to Contemporary Hit Radio listen to Online Radio weekly, which is significantly higher than the average at 36%. Twice as many CHR P1s listen to Pandora weekly (44%), compared to 22% among the total. These are two key findings from “The Infinite […]

“Infinite Dial 2014” Format Report: About One in Four Adult Contemporary P1s Would Listen to Radio ‘a Lot More’ if Their Cell Phones Had an FM Tuner

Somerville, New Jersey — June 10, 2014 — Having an FM tuner in their cell phone would lead nearly one in four Adult Contemporary radio P1 listeners (23%) to significantly increase their radio listening, as compared to 17% of all radio listeners with a cell phone. That is one key finding from “The Infinite Dial […]

“Infinite Dial 2014” Format Report: Public Radio P1s Are About Twice as Likely to Have a LinkedIn Profile

Somerville, New Jersey — June 3, 2014 — P1 listeners to Public Radio are more likely to use social media than the average listener, and they are twice as likely to have a profile on LinkedIn, the job networking site. That is one key finding from “The Infinite Dial 2014: A Look at Public Radio […]