The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2021 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial: Israel

Read the Hebrew version here. Israeli Internet Radio in Early Development Stages but Poised for Rapid Growth Survey of Israelis by Edison Research and Cue.AD Shows How Israeli Online Radio Compares to USA Herzliya, 6 April 2014 According to a new survey to be presented at the FM+ Radio conference at the IDC on 7 […]

“Infinite Dial” Format Report Reveals Radio’s Quiet Competitor: YouTube

Somerville, New Jersey — April 1, 2014 — Over a third of Americans age 12-and-up used YouTube to watch music videos or listen to music in the last week. For listeners to most current-based formats, those numbers are significantly higher. 57% of CHR P1s have used YouTube for music in the last week, followed by 53% […]

The Infinite Dial: Sports Talk Edition

On the heels of our recent comprehensive study of digital media usage, The Infinite Dial, we were asked to put together a look at Sports Talk radio listeners for the Radio Ink Sports Radio Conference, held March 11, 2014 in San Diego. Edison President Larry Rosin presented a look at how Sports listeners are using […]

The Infinite Dial 2014

The Infinite Dial 2014, the latest in this long-running series of studies on consumer adoption of digital media, was released today (see below for download information.) This new national survey from Edison Research and Triton Digital found that the weekly audience for all forms of online radio* is now 36% of all Americans age 12 and […]