The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.
Among the milestones first recorded by the Infinite Dial:
1999: More than half the U.S. population has a computer in their home
2001: 53% of Americans have Internet access at home
2002: Cell phone ownership exceeds 50%
2006: Podcasting debuts; 22% of Americans are familiar with the term
2008: The iPhone is first tracked with 2% of the population owning one
2011: Facebook is used by over half the population (51%)
2013: Smartphone ownership exceeds 50%
2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one
2019: Over half the population say they have ever listened to a podcast
2021: 33% of Americans 12+ own a smartspeaker
Click here for Frequently Asked Questions about The Infinite Dial® Report
See below for more published reports from The Infinite Dial, and contact us with any questions or requests.
The Podcast Consumer 2023: An Infinite Dial Report
The Podcast Consumer 2023 Click here to download The Podcast Consumer 2023 The Podcast Consumer: An Infinite Dial® Report New study on podcast listeners in the U.S. now available for download Today, Edison Research Vice President Megan Lazovick and Wondery COO and General Manager Jeanine Wright presented The Podcast Consumer 2023: An Infinite Dial 2023 […]
The Infinite Dial 2023 from Edison Research with Amazon Music, Wondery, and ART19
Click here to download The Infinite Dial 2023 Scroll down to watch a replay of the webinar From Dial-Up to Digital Dominance: 25 Years of The Infinite Dial The Infinite Dial® 2023 released by Edison Research with support from Amazon Music, Wondery, and ART19 The portion of Americans who listen to any kind […]
Weekly Insights 12.21.22 Does Radio Hardware Matter?
This post is from Edison’s Weekly Insights email. Please click here if you would like to subscribe. This week’s Weekly Insights highlights an article from Edison Research President Larry Rosin featured recently in Radio Ink, “Does Radio Hardware Matter?” Rosin discovered a statistic formerly tracked by the U.S. Census that is now tracked only by […]
The Infinite Dial New Zealand 2022
Strong Radio, Podcast, and Online Audio Consumption in New Zealand First-ever Infinite Dial® study in New Zealand reveals rich audio landscape Click here to download The Infinite Dial New Zealand 2022 Somerville, NJ November 17, 2022 – In the last week, 73% of those age 16+ in New Zealand have listened to AM/FM radio, […]