The Infinite Dial

The Infinite Dial® is America’s longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Amongst the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2022 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

Podcasting’s Opportunity in Wide Open Spaces

By Larry RosinIf you live in one part of America, last year it may have seemed like everyone was talking about “Succession” on HBO, and hardly anyone was talking about “Yellowstone.”  And naturally, the opposite was true in other parts.  Speaking broadly, Succession is a hit in America’s big cities and suburbs, while Yellowstone started […]

The Infinite Dial 2022 Canada

Click here to download The Infinite Dial 2022 Canada in English Click here to download The Infinite Dial 2022 Canada in French View a replay of the webinar below: Podcast Listening and Online In-Car Listening Grows Among Canadians New data from The Infinite Dial 2022® Canada from Edison Research and Triton Digital     Podcast listening […]

The Infinite Dial 2022 Australia

Click here to download The Infinite Dial 2022 Australia View a replay of the webinar below: Growth continues for podcasting and smart speakers; Radio sustains reach Sixth Annual Infinite Dial Australia Highlights Audio Trends   Findings from The Infinite Dial® 2022 Australia, a comprehensive study of digital media behaviour from Edison Research, show growth in several […]

Podcasting’s Key Statistics For 2022

The Infinite Dial 2022, from Edison Research, Wondery, and ART19, debuted on Wednesday, March 23 at Podcast Movement Evolutions in Los Angeles. A significant part of the Infinite Dial report is the current state of podcasting. The audience for podcasting was impacted by pandemic-related shifts in media consumption. The following recap of the key podcasting […]