The Infinite Dial

The Infinite Dial® is the longest-running survey of digital media consumer behavior in America, tracked annually since 1998. Over its 20+ year history, it has become the survey of record for a number of important media channels, including streaming audio, podcasting, and social media, and is relied upon by its audience of content producers, media companies, agencies, and the financial community. Our ongoing Infinite Dial research series is conducted using the highest standards of survey research, using a random-digit dialing methodology (mobile and landline) to produce a nationally representative, projectable look at the behaviors of the U.S. population ages 12 and over.

Among the milestones first recorded by the Infinite Dial:

1999: More than half the U.S. population has a computer in their home

2001: 53% of Americans have Internet access at home

2002: Cell phone ownership exceeds 50%

2006: Podcasting debuts; 22% of Americans are familiar with the term

2008: The iPhone is first tracked with 2% of the population owning one

2011: Facebook is used by over half the population (51%)

2013: Smartphone ownership exceeds 50%

2017: Smart Speaker tracking introduced with 7% of Americans 12+ owning one

2019: Over half the population say they have ever listened to a podcast

2021: 33% of Americans 12+ own a smartspeaker

Click here for Frequently Asked Questions about The Infinite Dial® Report

Click here for the 2022 U.S. Infinite Dial® Report

See below for more published reports from The Infinite Dial, and contact us with any questions or requests.

The Infinite Dial 2023 Australia from Edison Research

Podcast and Online Radio Listening See Gains in Latest Australian Audio Study Seventh Annual Infinite Dial Australia Highlights Audio Trends  Click here to download The Infinite Dial 2023 Australia report Somerville, NJ, June 26, 2023 – Findings from The Infinite Dial® 2023 Australia, a comprehensive study of audio listening behaviours from Edison Research, show growth […]

The Infinite Dial 2023 Australia from Edison Research with Commercial Radio & Audio, LiSTNR and Triton Digital — Save the Date

Edison Research announces the upcoming The Infinite Dial® 2023 Australia webinar, taking place at 8:30pm EDT on Monday 26 June 2023 (10:30am AEST on Tuesday 27 June 2023). The study was commissioned by major sponsor Commercial Radio & Audio and co-sponsors LiSTNR and Triton Digital®. Click here to register for The Infinite Dial 2023 Australia […]

The Podcast Consumer 2023: An Infinite Dial Report

The Podcast Consumer 2023 Click here to download The Podcast Consumer 2023 The Podcast Consumer: An Infinite Dial® Report New study on podcast listeners in the U.S. now available for download  Today, Edison Research Vice President Megan Lazovick and Wondery COO and General Manager Jeanine Wright presented The Podcast Consumer 2023: An Infinite Dial 2023 […]

The Infinite Dial 2023 from Edison Research with Amazon Music, Wondery, and ART19

Click here to download The Infinite Dial 2023 Scroll down to watch a replay of the webinar From Dial-Up to Digital Dominance: 25 Years of The Infinite Dial    The Infinite Dial® 2023 released by Edison Research   with support from Amazon Music, Wondery, and ART19   The portion of Americans who listen to any kind […]