In every market there are avid users – the smaller number of consumers who account for the majority of demand. In the podcasting space, we call them ‘Super Listeners,’ those who spend multiple hours listening to podcasts each week.* These are the people most likely to hear podcasting ads and to really have an opinion about them. With both direct response and brand advertising increasing over the past few years, how do podcast consumers feel about the role of ads and commercial messages in the content they love?
To find out, PodcastOne and Edison Research have produced the first Super Listeners study to gauge consumer opinions on podcast advertising. These Super Listeners are more than just fans of the medium—they are exposed to more messages and ads than the average listener, and thus can serve as a kind of “early warning system” on the impact of advertising on podcasting.
We hope you will join us.
*Super Listeners listen to 5 or more hours of podcasting weekly
