Each year, Edison Research interviews 20,000 weekly podcast listeners ages 13 and older about the shows they listen to. In addition to calculating the weekly reach of podcast networks and shows, Edison Podcast Metrics also tracks demographics, content preferences, and listening behaviors.
Edison Research has produced rankers of the Top Podcasts and Networks in the U.S. since 2019 and has measured the podcast space for over 15 years.
Each year, Edison Research interviews 20,000 weekly podcast listeners ages 13 and older in the U.S. about the shows they listen to.
Subscribers to the Edison Podcast Metrics U.S. service receive quarterly data updates delivered via an online dashboard. The Podcast and Network Rankers provide reach and rank, with the ability to filter and rank by dozens of demographics. The Efficiency Ranker determines which shows index highest against a specific target. Show and Network Profiles give users a summary of their demographic characteristics.
Edison Research has produced rankers of the Top Podcasts and Networks in the U.S. since 2019 and has measured the podcast space for over 15 years.
