About this study:

The Social Habit 2014 is derived from The Infinite Dial, a large-scale research survey of consumer media by Edison Research and Triton Digital. The Infinite Dial 2014 is the 22nd in this long-running research series, and the ninth in which Edison has tracked social media usage and behaviors.

Methodology

A total of 2,023 persons were interviewed to explore Americans’ use of digital platforms and new media. From January 13 to February 12, 2014, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling. The study includes a total of 808 cell phone interviews.

About Edison research:

Edison Research is the leading provider of consumer polling, having conducted face-to-face research in almost every imaginable venue. Our network of more than 16,000 experienced interviewers allows us to conduct research in almost any location. With an expertise in both quantitative and qualitative research, we work with many established corporations looking to keep their edge or expand, as well as young companies just starting to develop their businesses.
edisonresearch.com

About Triton Digital:

Triton Digital’s technology has connected audio supply to advertising demand since 2006, providing the technical backbone for the digital audio marketplace. The company’s innovative technology enables both live and on-demand publishers to build audience and revenue globally. As a pioneer in the space, Triton Digital has made that audience available programmatically for the first time, maximizing audience buying efficiency for advertisers across the world.
tritondigital.com