The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
View published reports with data from Share of Ear® below.
Yesterday at the RAIN Summit in Indianapolis Edison president Larry Rosin presented new data from Edison’s Share of Ear® study. Click through the slideshare below to see his presentation. Share of Ear® results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. […]
Edison Research’s finding that broadcast radio controls 52% of the just-over four hours that the average listener spends with all sources of audio cannot be trended. Edison’s new Share of Ear® study is a unique first-time look at listening to all media, from music on cable TV to satellite radio to listeners’ own music collections. And part […]
Despite a constantly changing audio landscape, broadcast radio controls more than half of the more than four hours a day that Americans spend with all sources of audio. But the audio space is vibrant and changing – and newer sources of audio, from Internet-only services like Pandora and Spotify, to Satellite Radio, and even TV […]