The first-ever study on the share of listening to all audio platforms.
After decades of researching audio platforms separately, Edison developed the first-ever study that takes an in-depth look at the share of time Americans spend with all audio platforms together: Share of Ear®.
Share of Ear® is an audio listening diary survey that measures all audio respondents listen to during a 24-hour period. We learn what they’re listening to, how much they listen and when, where they listen, and what device they listen on. Edison has been conducting this study in multiple waves each year since 2014, and brands like Westwood One, Entercom, Spotify, Pandora, and Apple rely on Share of Ear® data to keep up with Americans’ audio habits. According to Pierre Bouvard, Chief Insights Officer of Westwood One, “Share of Ear® provides the definitive and authoritative understanding of how Americans consume audio. If you are a brand, agency, or content producer, this is one of the most useful and actionable resources you can access!”
View published reports with data from Share of Ear® below.
Share of Ear® data from Edison Research shows slow and small growth for listening to radio streams As the entire U.S. population is turned upside down by the COVID-19 crisis, disrupting nearly every pattern of ‘normal’ life, it is crucial that the broadcast radio industry has access to correct information regarding where it stands today. […]
Listening to ‘Owned Music’ is the biggest loser in the audio space over the last five years. In 2014, Edison Research, the leader in the study and analysis of what people listen to in the USA and beyond, began the Share of Ear® survey, the first study designed to measure the total audio space. Having […]
Edison Research: Broadcast Radio Controls More than Three-Fifths Of Canadian Listening While broadcast radio controls more than 50% of all audio usage in the United States, the medium is even healthier in Canada. Whether heard over-the-air or via streaming, AM/FM radio stations account for 61% of all Canadian listening, according to Edison Research’s first Canadian […]
On November 2, 2016 at the RAIN Summit Europe in London, Edison’s Director of Research Megan Lazovick presented findings from Edison’s Share of Ear® study that focused on in-car listening and how technology in newer vehicles is changing the platforms riders use. Click here to view the presentation. Share of Ear® results are from a nationally […]